This template, from Izo Academy, is a "Customer Journey Map" designed to graphically identify and analyze every aspect of a customer's experience from discovering a company to becoming a loyal advocate. A prominent blue banner at the top introduces the purpose of the map.

The horizontal axis features seven distinct "Stage" columns, each color-coded: "Awareness" (green), "Evaluation" (purple), "Consideration" (light blue), "Decision/Compra" (yellow), "Use/Renovacion" (orange), "Loyalty/Retention" (red), and "ExCustomers" (blue).

The vertical axis defines various elements of the customer journey, each with specific sub-sections: "Activities (Element)," "Pain points (Level of Effort/Frustration, Process, Price)," "Channels (Website, App, Call center, Social Media, Phone, In-person)," "Opportunities," "Segments (Target, Persona)," and "Value of the Customer."

Each cell within the grid contains small circular placeholders, indicating where specific details or ratings can be added. The "Channels" row includes color-coded dots (red, yellow, green), likely representing the effectiveness or sentiment associated with each channel at different stages. This template provides a structured and comprehensive framework for mapping and analyzing the entire customer lifecycle, enabling businesses to identify pain points, optimize interactions, and enhance customer value.