This template is a detailed Journey Map Example designed to visualize a customer's experience across five distinct ETAGES: 1. AWARENESS, 2. CONSIDERATION, 3. PURCHASE, 4. USE, and 5. ADVOCACY. The map is structured around a specific Persona Type (CEO) named Matt. For each stage, the map documents four key elements: TOUCHPOINTS (where they interact, e.g., Website, Salesperson, Platform), ACTIONS (what they do, e.g., Conduct a Google search, Watch a demo, Set up the onboarding element), GOALS (what they want to achieve, e.g., Want to be confident in the decision, Start using the tool as soon as possible), and CHALLENGES (their barriers or pain points, e.g., Wasn't sure where to look, Time consuming to look up what fits). Finally, a row for OPPORTUNITIES highlights areas for improvement throughout the customer's journey.
