Free GLK Welcome Journey
This template provides a complex, multi-stage Journey Map for outlining customer interactions and content strategy over a 30-day period. The map organizes the journey into a Story and an Actions row, detailing a sequence of steps from Stage 1: Onboarding Day 1 through three subsequent Reminders (at 7 days, 2 days, and 3 days), culminating in the Journey End - Day 30. The Actions row uses color-coded sticky notes to document the customer's dialogue ("Dialog = True, Consent = False"), and the required Content (e.g., email with value proposition, push notification for app download). It also includes a row for Data Attributes (e.g., Is_Marketing_Option_SMS) which are crucial for personalization and targeting. The map explicitly identifies Touchpoints like SMS, showing a focus on mobile communication. The overall goal is to document the combination of content and actions needed to nurture a customer through the first month, ending with a thank you message and an offer for additional data.
