Free Client Journey
This template is a detailed Mind Map designed to visualize the customer journey from initial contact to post-purchase activities. It centers around a core action, "Target action (e.g., purchase, discovery call, subscription)," which acts as the main hub. The map traces multiple potential Source 1, Source 2, and Source 3 paths, alongside Inbound leads (Example Source) and Word of Mouth & Reputation, each with several pre-source inputs, demonstrating various lead origins. Following the target action, the map branches into "After Sales Journey" activities, specifically detailing the stages "Before they ready to leave a review (Pre-review, Post-reviewing, After review)" and "Close-out calls (leave a review, offer, send)". Finally, the process concludes with a "Follow up" step. The overall structure effectively maps the linear and non-linear paths a customer might take, from awareness through to success/experience programs (onboarding, ongoing experience, gathering testimonials, referral program).
