What Is a Promotion Instagram Story
A promotion Instagram story is an ad that appears on users' accounts. It usually contains storytimes, real-time photos, and more, but businesses use it to promote products or services. In 2019, Instagram shared that it had 500 million Instagram stories users daily.
How to Create a Promotion Instagram Story
When it comes to ads, you need to keep your ad aesthetically pleasing to catch users' attention. To help you, check out our killer ideas below.
1. Make It Beautiful
Always focus on the quality of your ad photo. An image only lasts seconds on the screen, so make sure that it's captivating at first glance. Use the aspect ratio (9:16) and the dimensions (1080px wide by 1920px long) of your photo in making your holiday Instagram story since they can affect the ad's quality.
2. Share Offers
It's not a new fact that everybody loves offers and discounts. So, when you have any of that, make sure that you glue it into your sale Instagram story. This can help you allure more potential customers to try your services or products.
3. Keep It Simple
Simplicity doesn't mean you need to create an artsy holiday or travel Instagram stories. Still, avoid putting too many decorations on your story as it can confuse and allude your message from your audience. Only place relevant designs and a short call to action. Let the ad explain itself.
4. Don't Place Crucial Info at the Top or Bottom
When you look at a social media Instagram story, it has your profile button at the left top and a call to action at the bottom. So, when you design your promotion story, never put any crucial details on those parts. If you did, the Instagram story features would only cover them.
5. Be Consistent
You can add at least seven stories to your fashion sale Instagram story. But when you link the stories with each other, you can use matching designs, colors, and typography on each story to keep people engaged.
Can Instagram stories be promoted?
Yes, you can promote Instagram stories. Promoted Instagram stories run as advertisements on the platform. This means they can reach many Instagram users that can potentially become customers.
Are Instagram story ads worth it?
Instagram ads are worth it in promoting your products or services. The Social Media Lab's experiment found out that Instagram stories had 78% more clicks compared to Instagram feed ads.
Why are my story views so low?
There can be many reasons why your Instagram story has low views. One of which is that maybe because you're not posting too often. Not posting weakens reaching more audiences.
Why is it always the same person is on top of viewers on my Instagram story?
If you look at your Instagram story and see the same name appear on it every time, it means that person is an interacting user who views your story often. The Instagram algorithm will rank the viewers of your account through looking at their engagement with your account.
How long are Instagram stories ads?
Insta story pictures have five seconds on the screen, and videos have 15 seconds maximum.