How to Make a Sales Proposal in Microsoft Word
Competition is very common if you're running a business, and if you can't keep up with your competitors, it could be game over for you. Although the effect of a competent business is beneficial to the economy, a survey done by Statista found that the retail industry became the highest contributor in the market in 2018 by projecting an amount of 5.4 trillion U.S. dollars. More so, the same source forecasted that the amount would reach 6.03 trillion U.S. dollars by 2022. If you want to drive the sales of your establishment upwards, then see to it that you're making use of the right documents. Here, we'll be focusing on sales proposals, and we'll provide you with a list of steps to teach you how to create on in Microsoft Word.
1. Highlight the Objective
Anything could go wrong if your sample proposal focuses only on the deliverables of the services rather than the results. There are times when salespeople do not realize that clients will and should pay for the results and outcomes rather than the tangible product. Assess what issues your customers have and what you can do to address them. With the help of your proposal, you will be giving your clients options on what actions they can take to deal with their concerns.
2. Focus on the Outcomes
As mentioned earlier, you should pay more attention to the problems that your market needs to overcome instead of focusing on what you're capable of offering. Your business proposal should be your voice to convey to your customers the results, outcomes, or benefits that they will be getting. In this portion, explain how clients can achieve those results after accepting or getting their hands on your proposal.
3. Keep it Short and Simple
Any sales material that's filled with unnecessary text is not only messy but also exhausting to look at. Imagine yourself reading a proposal consisting of multiple pages with content that is uninteresting. Would you want to avail of what is being proposed or would you throw it away without even going through all of its content? It is recommended that your proposal consists of one to two pages only while keeping the content short, direct, and interesting.
4. Make it an Insightful Proposal
Even if you're trying to keep your sales or project proposal short and simple, try not to miss out on any important information that you want to highlight. If you're providing your readers with options, there should be at least three that they can choose from. Providing clients with options can lead to a higher level project since it encourages your prospects to read more. And lastly, providing options can leave a sense of freedom to your prospects.
5. Finalize and Fix Loopholes
Before you can present your proposal to a client, take the time to reread the content to check for errors. The most common errors include grammar, spelling, punctuation, or the content itself. Whether you're writing a proposal or an actual contract that you wish to present to another party, always make sure that it has been proofread and the content is already free from errors.