Being known in the fashion industry is every fashion designer's dream. And for you to achieve this, you need a good fashion marketing strategy that would get you noticed and praised. Lookbooks are the answer to that! Through lookbooks, designers can reach out to customers and show off their fashion collections easily. Don't have one yet? Choose from our wide array of Ready-Made and Eye-Catching Fashion Lookbook Templates in Apple Pages so that you have to make one from scratch. They're downloadable and printable in (US)17x11 and A3(16.54x11.69) inches + Bleed. Become one of the most sought after fashion designers of today by downloading our templates now!
How To Make A Lookbook In Apple Pages
People love to dress up and make themselves look good. Who doesn't anyway? According to Statista, retail e-commerce revenues from apparel and accessories are projected to grow by 145.8 billion dollars by 2023. This is good news for fashion designers. But with tons of competitors out there, how do you make sure that your collection would sell to customers? This is where a fashion lookbook comes in. For many years, lookbooks have been a part of a good marketing strategy in the fashion world. It allows fashion designers to reach out to customers and press, and make a lasting impression.
Lookbooks are similar to catalogs. Here you present photos of your men's fashion, summer fashion, or minimal fashion collection and give people ideas on how your designs could be worn. In other words, this will serve as your portfolio and marketing tool at the same time. Follow the guide below to create an enticing lookbook in Apple Pages.
1. Prepare a Layout
Lookbooks comes in different formats. This includes the standard book style, the digital lookbook (which is becoming more and more popular), and the simplistic catalog (a photo compilation of your works that is accompanied by a storyline). Our website offers Ready-Made Lookbook Templates in different formats. It's hassle-free and less time consuming because you no longer have to make the lookbook from scratch. Just download a template from our website, open Apple Pages on your Mac, then insert and edit the template. That's it! Simple right?
2. Insert your Catchy Introduction
Just like brochures, you must start with a catchy introduction to make your audience interested in your lookbook. This introduction should contain your brand's mission, history, designer information, and the inspiration behind the collection. To make it sound catchy, keep it short and simple, and use powerful words like trendy, glamorous, captivating, magical, etc.
3. Provide Artistic and High-Quality Photos
The most important part of your lookbook is the pictures. You're introducing your brand to the public, so it's just right that you provide artistic and high-quality photos to make a positive and lasting first impression. Thus, hire a photographer that knows how to capture great photos. Also, you need to choose the right model for your fashion collection.
4. Display a Brief Information for Each Collection
Potential buyers and consumers will view your lookbook, so you must provide details for every collection. The information should contain the item name, available sizes, available colors, and prices. Your list of information should be in bullet form so that it would look clean and organized. Also, provide your brand information such as your website, phone number, email address, and address to promote branding.
5. Keep it Minimal
The amount of attention you'll get is mostly based on the looks of your lookbook and the photos you present. To make an aesthetically-pleasing lookbook, focus on your photo and information and don't overdo your design. Just like how you create flyers, incorporate typography to your text (especially on the cover page) and work more on the colors, not on the design elements. Now you have a classy and informative lookbook!
