Marketing Content Strategy Outline

Executive Summary

[Your Company Name] aims to promote eco-friendly electronic products to environmentally-conscious consumers in the United States. The company's target audience are the eco-conscious individuals aged 25-45, predominantly urban dwellers with a median income of $[Amount].

Content Audit and Analysis

Current Content Inventory: [Number] blog posts, [Number] videos, [Number] infographics, active accounts on Facebook, Twitter, and Instagram.
Top-performing Content: "[Content Title]" blog post with [Number] shares.
Gap Analysis: Need more video content on product usage and benefits; limited content for the "Consideration" stage of the buyer's journey.

Legal and Compliance Considerations

FTC Guidelines: All advertisements are transparent, with clear labeling of sponsored content.
COPPA: Not applicable as [Your Company Name] does not target children under 13.
Testimonials: All customer testimonials are real, with proper disclaimers.

Target Audience Definition

Demographics: Mostly professionals aged 25-45, living in urban areas.
Psychographics: Environmentally conscious, tech-savvy, values sustainable products.
Buyer's Journey Stages: Currently focusing on Awareness; need more content for Consideration and Decision stages.

Content Objectives

Primary Goal: Raise brand awareness by [00]% in the next year.
Secondary Goals: Increase website traffic by [00]%, generate [Number] new leads in the next quarter, and achieve a [00]% increase in sales.

Content Formats and Channels

Blog Posts: Bi-weekly posts on eco-friendly tech trends.
Social Media: Daily updates on Facebook and Twitter, thrice-weekly posts on Instagram.
Email Newsletters: Monthly updates with product launches and company news.

Content Calendar

January Theme: "[Content Title]"
Special Campaign: Earth Day promotion in April with discounts on select products.

Content Creation Process

Ideation: Monthly brainstorming sessions with the marketing team.
Creation: In-house content team develops all blog posts and videos.
Review: Legal team reviews for compliance; marketing team ensures brand consistency.
Publication: Content is scheduled using tools like Hootsuite and WordPress.

Promotion and Distribution Strategy

SEO: Targeting keywords like "eco-friendly gadgets," "sustainable tech," and "green electronics."
Paid Advertising: Monthly budget of $[Amount] for Facebook Ads targeting eco-conscious groups.

Measurement and Analytics

KPIs: Track website visits, lead conversions, email open rates, and social media engagement.
Tools: Google Analytics for website traffic, MailChimp for email campaigns.

Feedback and Iteration

Feedback Collection: Quarterly surveys sent to email subscribers.
Strategy Adjustments: Based on feedback, launch a new video series on "EcoTech Product Tutorials."

Budget and Resources

Budget Category	Allocated Amount (Annually)
Content Creation	$20,000
Promotion (Paid Ads)
SEO Optimization
Email Marketing
Social Media Management
Events & Webinars
Feedback & Surveys
Miscellaneous
Total	$20,000

Conclusion and Next Steps

Summary: Focus on increasing brand visibility, targeting eco-conscious groups, and expanding content offerings.

Immediate Action: Increase video content, launch Earth Day campaign, and optimize the website for mobile users.