Marketing Sponsorship Minute

Introduction

A. Background

The purpose of this document is to outline the marketing sponsorship opportunities that [Your Company Name] is considering for the upcoming fiscal year. Sponsorship marketing is a cost-effective way for our company to increase brand awareness and customer engagement. This document serves as a minute for internal discussions and decision-making processes.

B. Scope

This document covers the sponsorship opportunities that are aligned with our company's marketing goals and objectives. It includes a detailed analysis of potential sponsorships, target audience, budget, and financial projections.

Objectives

A. Primary Objectives

Increase brand awareness by 20% within the next 12 months.
Engage with at least three new customer segments.
Achieve a minimum ROI of 15% on all sponsorship investments.

B. Secondary Objectives

Strengthen relationships with existing partners.
Enhance corporate social responsibility initiatives.
Generate at least 500 new leads from sponsorship activities.

Sponsorship Opportunities

A. Local Events

Charity Runs
Community Fairs
Local Sports Events

B. National Events

Trade Shows
Music Festivals
National Sports Championships

C. International Events

Global Conferences
International Film Festivals
World Championships

Target Audience

A. Demographics

Age: 25-45
Gender: Male and Female
Income Level: Middle to High

B. Psychographics

Interests: Technology, Sports, Music
Lifestyle: Active, Socially Conscious
Values: Quality, Innovation

Budget and Financial Projections

A. Budget Allocation

Event Type	Budget Allocation (%)	Estimated Cost (USD)
Local Events	30%	$30,000
National Events	40%	$40,000
International Events	30%	$30,000

B. Financial Projections

To visualize the financial projections, let's consider a pie chart that shows the budget allocation for each event type.

Points scored

Timeline

A. Short-Term (1-3 Months)

Identify potential sponsorship opportunities.
Conduct market research.
Finalize budget allocation.

B. Medium-Term (4-6 Months)

Engage with event organizers.
Develop marketing materials.
Launch sponsorship campaigns.

C. Long-Term (7-12 Months)

Monitor sponsorship effectiveness.
Collect data and feedback.
Conduct post-event evaluations.

Risks and Contingencies

A. Risks

Sponsorship conflicts with other marketing activities.
Ineffective engagement with the target audience.
Budget overruns.

B. Contingencies

Reallocate budget to more promising opportunities.
Enhance audience engagement strategies.
Implement strict financial controls.

Conclusion

This document provides a comprehensive overview of the marketing sponsorship opportunities that [Your Company Name] is considering. By following the outlined objectives, budget, and timeline, we aim to maximize the ROI and achieve our marketing goals.

Appendices

Appendix A: Market Research Data
Appendix B: Sponsorship Contracts
Appendix C: Post-Event Reports

Document Approval:

Approved
Not Approved

Signature: _________________

Date: _____________________