Criteria

5

Excellent

4

Good

3

Fair

1-2

Needs Improvement

Font Selection

Uses brand-approved fonts consistently. 

Mostly uses approved fonts with minor inconsistencies. 

Uses a mix of brand and non-brand fonts. 

Frequently deviates from brand fonts. 

Readability

Text is easily legible across all platforms and devices.

Text is mostly legible, with minor errors.

Occasional issues with legibility. 

Text is often difficult to read, especially on small devices.

Hierarchy & Scale

Perfect use of typography to differentiate formats.

Good differentiation between textual elements, with minor inconsistencies in hierarchy.

Some effort to differentiate text types, but lacks a clear hierarchy in places.

Frequent confusion between headings and body text. Lacking clear hierarchy.

Alignment

Text is consistently and appropriately aligned. 

Mostly consistent alignment. 

Inconsistent alignment across materials. 

Frequent misalignment. 

Color & Contrast

Excellent use of brand colors.

Good use of color with minor contrast issues. 

Fair use of brand colors.

Frequent contrast issues that make  the text hard to read.