Marketing Product Launch Resolution
Date: June 15, 2050
Resolution Declaration:
The management and board of [Your Company Name], after due deliberation and assessment, resolve to initiate the launch of our latest product offering in line with the specified parameters and guidelines outlined below.
1. Product Details:
Attribute | Description |
Name | XYZ SmartGadget |
Features | Innovative design with a sleek matte finish. |
Advanced tech specifications: powerful A12 processor, 128GB storage, 12MP camera. |
User-friendly interface: customizable dashboard, voice-activated commands. |
Extended battery life: up to 48 hours with normal usage. |
Durability: water and dust resistant. |
Target Audience | Tech-savvy millennials and Gen Z. They value form and function, seeking cutting- |
2. Launch Objectives:
Sales Target: Aim to hit a milestone of 10,000 sales within the first month post-launch.
Brand Visibility: Endeavor to generate brand awareness, targeting over 1 million potential consumers.
Media Exposure: Secure coverage in at least 5 leading industry publications to amplify product visibility.
3. Marketing Channels to be Utilized:
4. Budget Allocation:
Expense Category | Allocated Amount |
Advertising | $12,000 |
Product Launch Event | $8,000 |
Influencer Collaborations | $5,000 |
Press Materials | $3,000 |
5. Timeline:
Product Testing: [Start Date, e.g., 1st July 2050] to [End Date, e.g., 10th July 2050]
Marketing Campaign Kick-off: [Start Date, e.g., 11th July 2050]
Official Launch Date: [Specific Date, e.g., 25th July 2050]
6. Teams & Responsibilities:
Product Team: Finalize product details, ensure product quality.
Marketing Team: Handle advertising, social media campaigns, and influencer collaborations.
Sales Team: Drive sales efforts, collaborate with retailers/distributors.
7. Post-Launch Evaluation:
A comprehensive review will be conducted [specific time after launch, e.g., "one month after the launch"] to assess the success metrics and gather insights for future endeavors.
For any further details or clarifications, please reach out to:
[Your Name]
[Your Email]
Marketing Templates @ Template.net
