Marketing Product Promotion Rubric
Marketing Product Promotion Rubric
Promotion of a product is crucial for reaching target audiences and driving sales. Below is the rubric that guides our evaluation process for assessing product promotion strategies and campaigns. This will aid in identifying areas of excellence and opportunities for improvement.
|
Score Category |
Target Audience Engagement |
Creativity & Innovation |
|
Excellent (5 points) |
Directly addresses 90%+ of the target audience |
Presents a fresh, unique approach & stands out |
|
Good (4 points) |
Addresses 75%-89% of the target audience |
Contains some unique elements but follows industry norms |
|
Satisfactory (3 points) |
Addresses 50%-74% of the target audience |
Uses typical strategies & approaches |
|
To be Improved (1-2 points) |
Addresses less than 50% of the target audience |
Lacks creativity & differentiation |
|
Clarity of Message |
Visual Appeal |
Call to Action (CTA) |
|
Message is clear, concise & leaves no ambiguity |
Highly professional & attractive design |
Compelling CTA with high conversion rate |
|
Message is mostly clear with minor ambiguities |
Good design with minor flaws |
Clear CTA with decent conversion rate |
|
Some major points are unclear |
Acceptable design with noticeable flaws |
CTA is present but not compelling |
|
Message is muddled & often confusing |
Unprofessional design or visually unappealing |
CTA is unclear or missing |
Recommendations for Teams Scoring Below 3.5 Points:
-
Attend the [Your Company Name] Annual Marketing Summit in 2055 for updated training and insights.
-
Schedule feedback sessions with peers to gain different perspectives on campaigns.
-
Dive deeper into understanding your target audience and current market trends.
-
Ensure that the visual elements of the campaign resonate with the brand and the message.
For further details or queries related to the rubric, please contact the Marketing Strategy Division via [Your Company Number] or email us at [Your Company Email].
