Marketing Promotion Budget Statement

Introduction:

A. Title: Marketing Promotion Budget Statement

B. Campaign Overview: The “Summer Product Launch Campaign” is designed to introduce our new line of products to the market. Our primary objectives are to increase brand awareness and boost sales during the summer season.

Budget Summary:

Total Budget Allocation for Promotion	$50,000
Budget Utilization	$38,500
Remaining Budget	$11,500

Budget Allocation by Promotion Channels:

1. Digital Advertising:

Allocated Budget	$12,000
Expenses	$9,800
Remaining Budget	$2,200

2. Social Media Marketing:

Allocated Budget	$8,000
Expenses	$6,500
Remaining Budget	$1,500

3. Content Marketing:

Allocated Budget	$6,000
Expenses	$4,200
Remaining Budget	$1,800

4. Email Marketing:

Allocated Budget	$5,000
Expenses	$4,500
Remaining Budget	$500

5. Print Advertising:

Allocated Budget	$7,000
Expenses	$5,800
Remaining Budget	$1,200

6. Promotional Events:

Allocated Budget	$6,000
Expenses	$5,000
Remaining Budget	$1,000

7. Public Relations:

Allocated Budget	$6,000
Expenses	$2,700
Remaining Budget	$3,300

Budget Utilization Details:

Creative Services	Design	$3,200
	Copywriting	$2,500
	Photography/Videography	$4,100
Advertising Costs	Ad Campaigns	$5,400
	Social Media Ads	$4,200
	Paid Search Ads	$300
Content Creation	Blog Posts	$1,800
	Infographics	$1,200
	Video Production	$1,200
Email Marketing	Email Software	$800
Email Marketing	Email Content Creation	$3,700
Event Expenses	Venue Rental	$2,500
	Event Promotion	$1,200
	Catering	$1,300
Public Relations	PR Agency Fees	$2,000
	Media Outreach	$500
	Press Release Distribution	$200

Budget Utilization Summary:

Total Expenses	$38,500
Remained Budgeting	$11,500

Conclusion:

The “Summer Product Launch Campaign” is well underway, with expenses and activities aligned with our budget allocations. While we've experienced some variances due to unexpected increases in design costs, the campaign is on track to meet its objectives. We will continue to monitor performance and make adjustments as necessary to ensure a successful summer product launch.

Budget Review:

Budget Reviewer: [Your Name]

Review Date: [Insert Date]

Review Comments:

The budget utilization aligns with our planned expenses for the marketing promotion activities. We have effectively managed our resources to stay within budget. Continue to monitor expenses closely and adjust allocations as needed for upcoming campaigns.