Marketing Product Coverage Rubric
CRITERIA
Product Range Awareness
0-25 Points | 26-50 Points | 51-75 Points | 76-100 Points | Points Earned |
Partial Coverage: The marketing strategy covers a portion of the product range, but key products may still be neglected. | Moderate Coverage: The marketing strategy adequately covers a majority of the food company's product range. | Comprehensive Coverage: The marketing strategy effectively covers the entire product range of the food company. | Complete Coverage: The marketing strategy excels in providing comprehensive coverage of the food company's entire product range. | |
Target Audience Alignment
0-25 Points | 26-50 Points | 51-75 Points | 76-100 Points | Points Earned |
Partial Coverage: The marketing strategy covers a portion of the product range, but key products may still be neglected. | Moderate Coverage: The marketing strategy adequately covers a majority of the food company's product range. | Comprehensive Coverage: The marketing strategy effectively covers the entire product range of the food company. | Complete Coverage: The marketing strategy excels in providing comprehensive coverage of the food company's entire product range. | |
Multi-channel Presence
0-25 Points | 26-50 Points | 51-75 Points | 76-100 Points | Points Earned |
Minimal Presence: The company's presence is almost non-existent across all marketing channels. | Partial Presence: Some effort has been made to establish a presence on a few marketing channels. | Moderate Presence: A moderate number of marketing channels are utilized to reach the target audience. | Strong Presence: The company effectively utilizes a majority of relevant marketing channels. | |
Branding and Identity
0-25 Points | 26-50 Points | 51-75 Points | 76-100 Points | Points Earned |
Undefined Branding: The company lacks a clear and defined brand identity.
| Limited Brand Identity: The brand identity exists but lacks depth and differentiation.
| Established Brand Identity: The company has a reasonably clear and established brand identity. | Strong Brand Identity: The brand identity is well-defined, and it sets the company apart from competitors. | |
Content Quality and Variety
0-25 Points | 26-50 Points | 51-75 Points | 76-100 Points | Points Earned |
Low-Quality Content: The content is of poor quality, containing numerous errors and inaccuracies. | Basic Quality: Content quality is basic, with occasional errors or inconsistencies.
| Moderate Quality: Content is of acceptable quality with occasional errors or improvements needed. | High Quality: Content is of high quality, well-researched, and free from significant errors. | |
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