Criteria

Exceptional (4)

Basic (2)

Limited (1)

Audience Understanding

Shows profound comprehension of the target audience, encompassing their needs, preferences, and pain points.

Has basic understanding of audience but can improve in meeting specific needs.

Lacks clarity on audience needs.

Content Relevance

Provides highly relevant content that directly addresses the audience's interests and concerns.

Some content may not be directly aligned with the audience's interests.

Content is often irrelevant and fails to resonate with the audience.

Engagement Channels

Utilizes a wide array of engagement channels effectively, including social media, email, webinars, and more.

Mainly relies on a single engagement channel.

Fails to leverage multiple channels, resulting in limited reach and engagement.

Consistency

Maintains a consistent and regular posting schedule, fostering ongoing engagement.

Inconsistent posting may lead to sporadic engagement patterns.

Lacks consistency in content posting, hindering long-term audience engagement.

Interaction and Response

Actively engages with the audience by responding promptly to comments, questions, and feedback.

Interaction with the audience is limited, and responses may be infrequent.

Rarely interacts with the audience or responds to their inquiries.