Marketing Promotional Offers Budget
Prepared by: [Your Name]
Objective:
The objective of this Marketing Promotional Offers Budget is to outline the allocation of the $756,000 budget for [Your Company Name], a premier bowling alley, to execute effective promotional campaigns aimed at attracting and retaining customers.
I. Digital Marketing Campaigns - $200,000
A. Social Media Advertising - $100,000
1. Facebook Ads - $40,000
2. Instagram Ads - $30,000
3. Twitter Ads - $20,000
4. LinkedIn Ads - $10,000
B. Email Marketing - $50,000
1. Newsletter Campaigns - $30,000
2. Targeted Promotional Emails - $20,000
C. Influencer Collaborations - $50,000
1. Identify and collaborate with local influencers - $30,000
2. Sponsored content creation - $20,000
II. In-Person Promotions - $300,000
A. Special Events - $120,000
1. Host themed bowling nights - $40,000
2. Organize tournaments and competitions - $50,000
3. Offer discounts for group bookings - $30,000
B. Loyalty Programs - $80,000
1. Implement a point-based loyalty system - $40,000
2. Provide exclusive discounts for repeat customers - $40,000
C. On-Site Advertisements - $100,000
1. Billboards and signage in and around the bowling alley - $60,000
2. Printed promotional materials (brochures, flyers) - $40,000
III. Collaborations and Partnerships - $100,000
A. Local Business Collaborations - $50,000
1. Partner with nearby restaurants for cross-promotions - $30,000
2. Collaborate with local schools for student discounts - $20,000
B. Sponsorship of Community Events - $50,000
1. Sponsor local sports events - $30,000
2. Support charity events - $20,000
IV. Data Analytics and Measurement - $56,000
A. Marketing Analytics Software - $30,000
B. Customer Feedback Surveys - $10,000
C. Employee Training on Customer Engagement - $16,000
Total Budget: $756,000
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