Sales Trade Show Lead Generation Program
Event Details:
Trade Show Name: Os. Corp Tech Expo 2055
Date: November 15-17, 2055
Location: Convention Center, City Center
Booth Number: Booth #123
Event Description: Leading tech expo showcasing the latest innovations in the industry.
Target Audience:
Lead Generation Goals:
Pre-Event Promotion:
Email Campaigns: A series of three pre-event emails highlighting our participation.
Social Media Promotion: Daily updates on Twitter, LinkedIn, and Facebook.
Press Releases: Press release published two weeks before the event.
Booth Design and Layout:
Branding: Consistent branding with our company colors and logo.
Displays: Large interactive screens showcasing our software solutions.
Lead Capture Tools: Tablets with customized lead capture forms.
Lead Capture Process:
Technology Used: QR code scanners for quick lead capture.
Lead Qualification Criteria: Qualified leads should have an interest in our software, decision-making authority, and a specific need for our solutions.
On-Site Engagement:
Demonstrations: Live demonstrations of our software every two hours.
Presentations: Daily presentations on the main stage about industry trends and our solutions.
Interactive Activities: A virtual reality experience showcasing our latest product.
Lead Follow-Up:
Metrics and Measurement:
Budget:
Trade Show Participation Costs: $10,000
Lead Generation Expenses: $5,000 (marketing materials, lead capture technology, giveaways, and booth design)
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