Sales Trade Show Lead Generation Program
Sales Trade Show Lead Generation Program
Event Details:
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Trade Show Name: Os. Corp Tech Expo 2055
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Date: November 15-17, 2055
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Location: Convention Center, City Center
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Booth Number: Booth #123
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Event Description: Leading tech expo showcasing the latest innovations in the industry.
Target Audience:
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Ideal Audience: IT professionals, decision-makers, and tech enthusiasts.
Lead Generation Goals:
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Number of Leads: 500 quality leads
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Lead Quality: Decision-makers and professionals interested in our software solutions.
Pre-Event Promotion:
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Email Campaigns: A series of three pre-event emails highlighting our participation.
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Social Media Promotion: Daily updates on Twitter, LinkedIn, and Facebook.
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Press Releases: Press release published two weeks before the event.
Booth Design and Layout:
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Branding: Consistent branding with our company colors and logo.
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Displays: Large interactive screens showcasing our software solutions.
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Lead Capture Tools: Tablets with customized lead capture forms.
Lead Capture Process:
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Technology Used: QR code scanners for quick lead capture.
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Lead Qualification Criteria: Qualified leads should have an interest in our software, decision-making authority, and a specific need for our solutions.
On-Site Engagement:
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Demonstrations: Live demonstrations of our software every two hours.
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Presentations: Daily presentations on the main stage about industry trends and our solutions.
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Interactive Activities: A virtual reality experience showcasing our latest product.
Lead Follow-Up:
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Timing: Immediate follow-up within 24 hours after the event.
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Communication Channels: Follow-up via email and phone calls.
Metrics and Measurement:
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KPIs: Number of captured leads, lead quality, conversion rate, and engagement at booth.
Budget:
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Trade Show Participation Costs: $10,000
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Lead Generation Expenses: $5,000 (marketing materials, lead capture technology, giveaways, and booth design)
