Creative Brief
Client Information
Client Name: [Client Company Name]
Contact Person: [Representative Name]
Contact Email: [Representative Email]
Contact Phone: [Representative Number]
Project Overview
Project Name: New Product Launch Campaign
Project Description: A comprehensive marketing campaign for the launch of [Client Company Name]'s new eco-friendly product line.
Objective: Increase brand awareness and drive sales for the new product line.
Target Audience
Audience Demographics: Ages 25-45, environmentally conscious, middle to upper-middle class.
Audience Interests: Sustainability, eco-friendly products, healthy living.
Audience Challenges: Finding reliable and effective eco-friendly products.
Key Messages
Primary Message: "Innovative solutions for a greener future."
Secondary Messages: "Sustainable choices made easy," "Join the movement for a cleaner planet."
Creative Requirements
Brand Guidelines: Follow [Client Company Name]’s established guidelines for logo usage, colors, and typography.
Design Preferences: Modern, clean, and vibrant with an emphasis on green and natural tones.
Content Requirements: Highlight product features, benefits, and sustainability aspects.
Deliverables
Items Needed: Social media ads, print flyers, website banners, email newsletters.
Formats: JPEG, PDF, HTML
Quantity: 10 social media ads, 5 print flyers, 3 website banners, 4 email newsletters
Timeline
Milestone | Date |
|---|
Project Start Date | September 1, 2050 |
Initial Concept Review | September 15, 2050 |
First Draft | October 15, 2050 |
Final Review | November 15, 2050 |
Deadline | November 30, 2050 |
Budget
Approval Process
Approving Person/Team: Mark Smith, Marketing Director
Approval Deadline: November 20, 2050
Additional Notes
Contact Information
Name: [Your Name]
Email: [Your Email]
[Your Company Name]
Number: [Your Company Number]
Address: [Your Company Address]
Website: [Your Company Website]
Social Media: [Your Company Social Media]
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