Graphic Design Brief

Prepared by: [Your Name]

Project Title: Rebranding Campaign for XYZ Corporation

Introduction

The purpose of this document is to provide a comprehensive overview of the objectives, requirements, and expectations for the "Rebranding Campaign for XYZ Corporation" graphic design project. This brief serves as a roadmap for designers, offering essential information to create effective visual solutions in alignment with the project goals.

Project Overview

a. Project Objective:

The primary objective of this project is to revamp the visual identity of XYZ Corporation to reflect its evolving brand positioning and appeal to a younger demographic.

b. Target Audience:

The target audience includes millennials and Gen Z consumers aged 18-35, primarily tech-savvy individuals interested in sustainable and innovative products/services.

c. Project Scope:

The deliverables encompass a redesigned logo, brand style guide, packaging redesign, website overhaul, and social media graphics.

Creative Direction

a. Brand Identity:

XYZ Corporation is positioned as a forward-thinking, eco-conscious brand that values sustainability, innovation, and inclusivity.

b. Design Preferences:

Clean and minimalist design with vibrant color schemes, incorporating eco-friendly elements and modern typography.

c. Brand Guidelines:

Existing brand guidelines are available and should be adhered to while exploring opportunities for modernization and innovation.

Technical Requirements

a. File Formats:

Deliverables should be provided in AI, PDF, JPEG, and PNG formats for various applications.

b. Color Palette:

The approved color palette includes earthy tones such as green, blue, and neutral shades, with accents of vibrant colors for emphasis.

c. Typography:

Preferred fonts include modern sans-serif typefaces such as Montserrat and Roboto.

Timeline

Design Proposal:	March 15, 2050
Initial Drafts:	May 10, 2050
Final Designs:	June 30, 2050

Budget

a. Budget Allocation:

The total budget allocated for this project is $50,000, inclusive of design fees, printing costs, and any additional expenses.

b. Payment Terms:

Payments will be made in three installments: 30% upon project commencement, 40% upon reaching key milestones, and the remaining 30% upon project completion.

Communication

a. Point of Contact:

[Your Name] will serve as the primary point of contact for the project.

b. Communication Channels:

Communication will primarily occur via email and weekly progress meetings scheduled via Zoom.

Approval Process

a. Review and Feedback:

Design drafts will be presented for review at key milestones, with feedback provided within three business days.

b. Revisions:

Two rounds of revisions are allowed per deliverable. Additional revisions will be subject to additional charges.

Conclusion

This Graphic Design Brief provides a clear roadmap for the "Rebranding Campaign for XYZ Corporation" project. It outlines the objectives, requirements, and expectations to ensure the successful execution of the project. Any inquiries or clarifications regarding this brief can be directed to [Your Company Email].