Marketing Content Brief Outline
Prepared by: [YOUR NAME]
Company: [YOUR COMPANY NAME]
I. Project Overview
The new line of eco-friendly kitchen products is aimed at environmentally-conscious millennials. The objective of this content piece is to promote our new range of products and highlight their sustainability features. The target audience includes young adults aged 25-35 who are passionate about sustainability and eco-friendly living.
II. Key Messaging
Emphasize the eco-friendly and sustainable features of the kitchen products.
Highlight the convenience and practicality of using our products in everyday life.
Communicate our brand's commitment to environmental responsibility and reducing carbon footprint.
III. Content-Type and Format
This content piece will take the form of a blog post with an accompanying infographic. The blog post should be approximately 800-1000 words long, engaging, and informative. The infographic should visually depict the key features and benefits of our eco-friendly kitchen products.
IV. Content Goals and Metrics
Increase brand awareness among our target audience
Drive traffic to our website and product pages.
Increase social media engagement and shares.
Measure success through website traffic, social media metrics, and conversions.
V. Target Keywords and SEO
Keywords: eco-friendly kitchen products, sustainable kitchenware, environmentally-conscious cooking, green kitchen gadgets.
SEO Strategy: Incorporate target keywords naturally into the content, optimize meta tags and descriptions, and focus on creating high-quality, shareable content.
VI. Content Structure
Introduction
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Benefits of Eco-Friendly Kitchen Products
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Product Showcase
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Sustainability Features
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Customer Testimonials
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Conclusion
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VII. Visual Elements
Infographic: Include visually appealing graphics showcasing the key features and benefits of our products.
Product Images: High-quality images of our eco-friendly kitchen products in use.
Branding: Ensure all visual elements align with our brand's visual identity and style guidelines.
VIII. Call to Action
Encourage readers to explore our website for more information and to shop our eco-friendly kitchen products. Provide clear links to product pages and a compelling call to action to drive conversions.
IX. Timeline and Deadlines
Draft Submission: May 15, 2050
Final Approval: May 20, 2050
Publication: May 25, 2050
X. Stakeholders and Approval Process
Marketing Manager: Overall project oversight and final approval. Content Writer: Responsible for drafting the blog post and infographic content. Graphic Designer: Responsible for creating the infographic and visual elements. SEO Specialist: Guide keyword optimization and SEO strategy. Legal Team: Ensure compliance with any regulatory requirements or brand guidelines. |
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