Sales Post-Event Evaluation Form

Following the conclusion of our recent event, [Event Name], we embark on a critical phase of reflection and assessment. This Sales Post-Event Evaluation Form has been meticulously crafted to capture insightful feedback across various facets of the event execution. Your detailed responses will empower us to gauge our performance, celebrate our successes, and identify opportunities for growth and enhancement.

Event Information

Event Name:	Annual Sales Expo
Event Date:
Event Location:
Lead Coordinator:
Contact Information:

Event Objectives

Objective:	Met (Yes/No)	Comments
Sales Leads Generation:	Yes	Generated 250 leads, 20% over target
Product Awareness:
Client Engagement:
Revenue Targets:

Budget and Expenditure

Budgeted Amount:	Actual Spend:	Variance:
Venue Rental:	[$5,000]	[$200]
Staffing:
Marketing & Promotions:
Operations:
Miscellaneous:
Total:

Attendance and Sales

Expected Attendance:	Actual Attendance:	Sales Transactions:
[300]	[275]	[120]

Feedback Summary

Aspect Evaluated:	Satisfaction Rating (1-5)	Improvement Suggested
Venue:	[4]	More signage needed
Event Content:
Staff Performance:
Overall Experience:

Marketing Effectiveness

Campaign:	Reach:	Engagement:	Conversion Rate:
Social Media:	[10,000]	[15%]	[5%
Email Marketing:
Partnerships:

Operational Aspects

Aspect:	Comments
Registration Process:	Smooth and efficient with pre-registration
Vendor Management:
Technology & Equipment:
Logistics & Set-up: