Advertising Creative Brief Form
Instructions: Please complete this form with as much detail as possible to guide the development of our advertising campaign. Your input is crucial in ensuring the creative direction aligns with our objectives and brand identity.
Project Overview
Briefly describe the campaign, including its background and the main idea.
Objective
Specify what we aim to achieve with this campaign (e.g., generate leads).
Target Audience
Describe our target audience, including demographics, psychographics, and any relevant behaviors or insights.
Key Message
Identify the core message we want to communicate to our target audience.
Tone and Style
Define the tone and style of the campaign (e.g., professional, friendly, humorous) and how it should reflect our brand.
Creative Requirements
List any specific creative assets needed (e.g., logos, brand colors, fonts) and any other visual or thematic elements.
Creative Asset | Specification |
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Media Channels
Identify which media channels (e.g., social media, TV, print) the campaign will utilize and any channel-specific considerations.
Media Channel | Considerations |
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Budget
Provide an overview of the budget allocated for this campaign.
Timeline
Outline the timeline for the campaign, including key milestones and deadlines.
Key Contacts
List the main points of contact for the campaign.
Additional Notes
Include any other information that might be helpful or necessary for the creative team to know.
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