Advertising Financial Planning Form
Advertising Financial Planning Form
Please provide detailed information in each section as needed. Complete the required sections for the campaign overview, budget allocation, projected revenue, and contingency plan to ensure a streamline evaluation and approval process.
General Information
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Prepared by: |
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Job Title: |
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Date Prepared: |
[Month Day, Year] |
Campaign Overview
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Campaign Title |
Objective |
Target Audience |
Platforms |
Campaign Period |
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"Future Now" |
Increase brand awareness by 30% |
Ages 18-45, Tech-savvy consumers |
Social Media, TV, Virtual Reality Platforms |
[Month Day, Year] - [Month Day, Year] |
Budget Allocation
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Item |
Description |
Estimated Cost |
Allocated Budget |
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Creative Development |
Visual/audio assets creation |
$50,000 |
$50,000 |
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Media Buying |
Ad space purchase |
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Production |
Producing the ads |
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Research |
Market research and consumer testing |
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Public Relations |
PR events and press releases |
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Miscellaneous |
Unforeseen costs |
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Total Allocated Budget |
$415,000 |
Revenue Forecast
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Month |
Expected Revenue |
Notes |
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April |
$60,000 |
Initial launch impact |
Contingency Plan
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No. |
Plan |
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1 |
Increase digital advertising and offer promotions if underperformance is observed by June. |
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2 |
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3 |
Approval
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Approved
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Declined (specify the reason):
[Approver’s Name]
[Approver's Role]
Date: [Month Day, Year]
