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Evaluated By: | |
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Date: |
Evaluation Criteria | Excellent | Good | Average | Poor |
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Relevance of Ad Content | ✔ | |||
Quality of Ad Visuals | ✔ | |||
Clarity of Message | ✔ |
Evaluation Criteria | Excellent | Good | Average | Poor |
---|---|---|---|---|
Click-Through Rate (CTR) | ✔ | |||
Conversion Rate | ✔ | |||
Engagement Rate | ✔ |
Metric | Value |
---|---|
Revenue Generated | $150,000 |
Total Ad Spend | $50,000 |
ROI | $100,000 |
Platform | Likes | Shares | Comments |
---|---|---|---|
150 | 50 | 20 | |
80 | 30 | 10 | |
200 | 70 | 25 |
Metric | Value |
---|---|
Impressions | 10,000 |
Views | 2,500 |
Reach | 5,000 |
The ad campaign has demonstrated promising results with a significant reach and engagement across various social media platforms. The high number of impressions and views indicates effective targeting and visibility among the target audience. However, while the engagement metrics are encouraging, there is room for improvement in increasing the conversion rate and optimizing the cost per acquisition. Incorporating targeted messaging and refining the ad placement strategy could further enhance the campaign's effectiveness in driving conversions and maximizing return on investment. |
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