Brand Voice Advertising Style Form
Brand Overview
Aspect | Details |
Name: | [Your Company Name] |
Industry: | [Technology / Consumer Electronics] |
Target Audience: | [Tech-savvy consumers, ages 25-45] |
Unique Selling Point: | [Cutting-edge technology with user-centric design] |
Brand Voice Characteristics
1. Innovative: Emphasize forward-thinking and state-of-the-art technology.
2. Approachable: Friendly tone, avoiding jargon to ensure clarity.
3. Trustworthy: Reliable information, reflecting dependability and quality.
Messaging Strategies
Strategy | Description | Example |
Emphasis on Innovation |
Highlight the latest technology and features in products.
| "Experience the future with [Your Company Name]'s new SmartWatch 2050, where technology meets convenience." |
Customer-Centric Approach
| Focus on how products enhance the user's lifestyle. |
|
Trust Building
| Showcase testimonials, awards, and endorsements. |
|
Tone of Voice
Situation | Tone | Example Message |
Product Launch |
Exciting, Engaging
| "Get ready to elevate your tech game with our latest innovation!" |
Customer Support
|
Empathetic, Helpful
|
|
Crisis Communication
|
Sincere, Reassuring
|
|
Visual and Textual Guidelines
1. Visuals:
Use high-resolution images.
Maintain a modern and sleek design aesthetic.
Incorporate the company's color palette: Blue (Hex: #0057B8), White (Hex: #FFFFFF), and Grey (Hex: #D3D3D3).
2. Textual Content:
Use simple, clear language.
Avoid long paragraphs; keep messages concise.
Emphasize key points with bullet points or bold text.
Advertising Channels
Channel | Strategy | Frequency |
Social Media
| Engaging posts, stories, and interactions with followers. |
Daily
|
Email Marketing | Newsletter updates about products, offers, and company news. |
Weekly
|
Print Ads | High-impact visuals with succinct messaging in magazines. |
Monthly
|
Performance Metrics
Metric | Target Value | Measurement Tool |
Engagement Rate | 5% increase | Social Media Analytics |
Click-Through Rate (CTR) | 3% in email campaigns | Email Marketing Tools |
Return on Advertising Spend (ROAS) | 20% increase | Financial Reporting |
Compliance and Legal Considerations
Adhere to all advertising regulations and standards.
Ensure truthfulness and non-deceptiveness in all advertising materials.
Respect intellectual property rights (images, music, etc.).
Advertising Templates @ Template.net
