Sponsorship Branding Advertising Guidelines
Introduction
Welcome to the [Your Company Name] Sponsorship Branding Advertising Guidelines. This document provides a framework for our partners and sponsors in using [Your Company Name] and [Product Name] branding elements in advertising, promotions, and related activities.
Branding Guidelines
Logo Usage
Primary Logo: The primary [Your Company Name] logo must be used in all sponsorship materials.
Size and Placement: The logo should be prominently displayed, ensuring it is clearly visible and not overshadowed by other elements.
Colors: The logo must not be altered in color. Refer to the color specifications table below for accurate color codes.
Table: Logo Color Specifications
Color | Pantone | CMYK | RGB | HEX |
Azure Blue | PMS 3005 C | C100 M24 Y0 K0 | R0 G153 B204 | #0099CC |
Vibrant Orange | PMS 1585 C | C0 M61 Y97 K0 | R255 G102 B0 | #FF6600 |
Typography
Primary Typeface: Helvetica Neue
Secondary Typeface: Arial
Usage Guidelines: Typography should be consistent with the brand's overall look and feel.
Color Palette
Primary Colors: Azure Blue, Vibrant Orange
Secondary Colors: Slate Grey, Ivory
Application: Consistent use of the color palette enhances brand recognition.
Imagery and Graphics
Messaging Guidelines
Tone and Voice
Brand Voice: The messaging should reflect [Your Company Name]'s brand voice - professional, engaging, and forward-thinking.
Consistency: Ensure consistency in tone across all sponsorship materials.
Product Placement
Legal and Compliance
Trademark Usage: Adhere to trademark guidelines when using [Your Company Name] and [Product Name] trademarks.
Approval Process: All advertising materials must be submitted for approval at least 3 weeks before publication.
Contact Information
For any questions or approval submissions, please contact:
Marketing Department Contact: [Your Name], [Your Email], [Your Phone Number]
Legal Department Contact: [Your Name], [Your Email], [Your Phone Number]
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