Sponsorship Branding Advertising Guidelines

Introduction

Welcome to the [Your Company Name] Sponsorship Branding Advertising Guidelines. This document provides a framework for our partners and sponsors in using [Your Company Name] and [Product Name] branding elements in advertising, promotions, and related activities.

Branding Guidelines

Logo Usage

Primary Logo: The primary [Your Company Name] logo must be used in all sponsorship materials.
Size and Placement: The logo should be prominently displayed, ensuring it is clearly visible and not overshadowed by other elements.
Colors: The logo must not be altered in color. Refer to the color specifications table below for accurate color codes.

Table: Logo Color Specifications

Color	Pantone	CMYK	RGB	HEX
Azure Blue	PMS 3005 C	C100 M24 Y0 K0	R0 G153 B204	#0099CC
Vibrant Orange	PMS 1585 C	C0 M61 Y97 K0	R255 G102 B0	#FF6600

Typography

Primary Typeface: Helvetica Neue
Secondary Typeface: Arial
Usage Guidelines: Typography should be consistent with the brand's overall look and feel.

Color Palette

Primary Colors: Azure Blue, Vibrant Orange
Secondary Colors: Slate Grey, Ivory
Application: Consistent use of the color palette enhances brand recognition.

Imagery and Graphics

Style: Images and graphics should align with [Your Company Name]'s brand personality.
Approval: All imagery must be approved by [Your Company Name]'s marketing department prior to use.

Messaging Guidelines

Tone and Voice

Brand Voice: The messaging should reflect [Your Company Name]'s brand voice - professional, engaging, and forward-thinking.
Consistency: Ensure consistency in tone across all sponsorship materials.

Product Placement

Visibility: [Product Name] should be prominently featured where relevant.
Context: Ensure the product is presented in a way that aligns with its intended use and brand values.

Legal and Compliance

Trademark Usage: Adhere to trademark guidelines when using [Your Company Name] and [Product Name] trademarks.
Approval Process: All advertising materials must be submitted for approval at least 3 weeks before publication.

Contact Information

For any questions or approval submissions, please contact:

Marketing Department Contact: [Your Name], [Your Email], [Your Phone Number]
Legal Department Contact: [Your Name], [Your Email], [Your Phone Number]