Free Sponsorship Branding Advertising Guidelines

Introduction

Welcome to the [Your Company Name] Sponsorship Branding Advertising Guidelines. This document provides a framework for our partners and sponsors in using [Your Company Name] and [Product Name] branding elements in advertising, promotions, and related activities.

Branding Guidelines

Logo Usage

• Primary Logo: The primary [Your Company Name] logo must be used in all sponsorship materials.

• Size and Placement: The logo should be prominently displayed, ensuring it is clearly visible and not overshadowed by other elements.

• Colors: The logo must not be altered in color. Refer to the color specifications table below for accurate color codes.

Table: Logo Color Specifications

Typography

• Primary Typeface: Helvetica Neue

• Secondary Typeface: Arial

• Usage Guidelines: Typography should be consistent with the brand's overall look and feel.

Color Palette

• Primary Colors: Azure Blue, Vibrant Orange

• Secondary Colors: Slate Grey, Ivory

• Application: Consistent use of the color palette enhances brand recognition.

Imagery and Graphics

• Style: Images and graphics should align with [Your Company Name]'s brand personality.

• Approval: All imagery must be approved by [Your Company Name]'s marketing department prior to use.

Messaging Guidelines

Tone and Voice

• Brand Voice: The messaging should reflect [Your Company Name]'s brand voice - professional, engaging, and forward-thinking.

• Consistency: Ensure consistency in tone across all sponsorship materials.

Product Placement

• Visibility: [Product Name] should be prominently featured where relevant.

• Context: Ensure the product is presented in a way that aligns with its intended use and brand values.

Legal and Compliance

• Trademark Usage: Adhere to trademark guidelines when using [Your Company Name] and [Product Name] trademarks.

• Approval Process: All advertising materials must be submitted for approval at least 3 weeks before publication.

Contact Information

For any questions or approval submissions, please contact:

• Marketing Department Contact: [Your Name], [Your Email], [Your Phone Number] 

• Legal Department Contact: [Your Name], [Your Email], [Your Phone Number]

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