Pitch Win-Loss Analysis Advertising Form
Pitch Win-Loss Analysis Advertising Form
This form is intended to systematically analyze the outcomes of pitches, both won and lost, to continually improve the pitch process and strategy.
|
Campaign Name: |
[Campaign Name] |
|
Client: |
|
|
Date of Pitch: |
|
|
Pitch Presenter: |
|
|
Pitch Location: |
|
|
Outcome: |
Win Analysis
|
Key Factors for Win |
|
|
Creativity and Innovation: |
|
|
Target Audience Understanding: |
|
|
Competitive Pricing: |
|
|
Strengths Highlight the strengths that played a significant role in winning the pitch. |
|
|
Team Expertise: |
|
|
Compelling Visuals: |
|
Loss Analysis
|
Key Factors for Loss |
|
|
Lack of Innovative Ideas: |
|
|
Missed Target Audience: |
|
|
Pricing Discrepancy: |
|
|
Weaknesses Highlight the weaknesses that may have led to losing the pitch. |
|
|
Limited Market Research: |
|
|
Communication Issues: |
|
Lesson Learned
|
What Worked Well |
|
Our pitch demonstrated a high level of creativity and innovation, especially in the use of digital media. This aspect was highly appreciated by the client and set us apart from competitors. |
|
Areas for Improvement |
|
|
