Marketing Use Case

Created by: [YOUR NAME]

Company: [YOUR COMPANY NAME]

I. Use Case Overview

This section details the core objectives and the scope of the marketing campaign. Customize to align with your specific marketing goals.

• Campaign Name: [CAMPAIGN NAME]

• Objective: [BRIEFLY DESCRIBE THE OBJECTIVE OF THE CAMPAIGN]

• Target Audience: [DESCRIBE THE TARGET AUDIENCE]

• Timeline: [START DATE] to [END DATE]

II. Stakeholders

Identify all internal and external stakeholders involved in the campaign.

• Internal: [LIST OF INTERNAL TEAMS]

• External: [KEY EXTERNAL PARTNERS OR CONSULTANTS]

III. Use Case Scenario

Describe the specific scenario that this use case will cover, including key actions and expected outcomes.

1. Action Step 1: [DESCRIBE STEP]

2. Action Step 2: [DESCRIBE NEXT STEP]

3. Outcome: [EXPECTED OUTCOME]

IV. Pre-conditions

Conditions that must be in place before the marketing campaign starts.

• Pre-condition 1: [DETAIL NECESSARY CONDITION]

• Pre-condition 2: [DETAIL NEXT NECESSARY CONDITION]

V. Post-conditions

Conditions that should be achieved after the campaign’s completion.

• Post-condition 1: [DETAIL DESIRED STATE POST-CAMPAIGN]

• Post-condition 2: [DETAIL NEXT DESIRED STATE]

VI. Success Metrics

Determine how success will be measured.

• Metric 1: [KPI OR METRIC]

• Metric 2: [NEXT KPI OR METRIC]

VII. Requirements

Detailed list of requirements necessary to achieve the campaign goals.

• Requirement 1: [SPECIFIC REQUIREMENT]

• Requirement 2: [NEXT SPECIFIC REQUIREMENT]

VIII. Special Considerations

Any potential obstacles, legal considerations, or special notes relevant to the campaign.

• Consideration 1: [DETAIL CONSIDERATION]

• Consideration 2: [DETAIL NEXT CONSIDERATION]

IX. Implementation Plan

An actionable plan describing the steps, timelines, and resources required to execute the campaign.

• Step 1: [DETAIL IMPLEMENTATION STEP]

• Step 2: [DETAIL NEXT IMPLEMENTATION STEP]

X. Approval

Signature and confirmation from necessary internal and external stakeholders approving the campaign’s launch.

Stakeholder	Approver Name	Signature	Date
Marketing Head	[NAME]	[SIGNATURE]	[DATE]
CEO	[NAME]	[SIGNATURE]	[DATE]

Use Case Templates @ Template.net