Marketing Use Case
Created by: [YOUR NAME]
Company: [YOUR COMPANY NAME]
I. Use Case Overview
This section details the core objectives and the scope of the marketing campaign. Customize to align with your specific marketing goals.
Campaign Name: [CAMPAIGN NAME]
Objective: [BRIEFLY DESCRIBE THE OBJECTIVE OF THE CAMPAIGN]
Target Audience: [DESCRIBE THE TARGET AUDIENCE]
Timeline: [START DATE] to [END DATE]
II. Stakeholders
Identify all internal and external stakeholders involved in the campaign.
III. Use Case Scenario
Describe the specific scenario that this use case will cover, including key actions and expected outcomes.
Action Step 1: [DESCRIBE STEP]
Action Step 2: [DESCRIBE NEXT STEP]
Outcome: [EXPECTED OUTCOME]
IV. Pre-conditions
Conditions that must be in place before the marketing campaign starts.
V. Post-conditions
Conditions that should be achieved after the campaign’s completion.
VI. Success Metrics
Determine how success will be measured.
VII. Requirements
Detailed list of requirements necessary to achieve the campaign goals.
VIII. Special Considerations
Any potential obstacles, legal considerations, or special notes relevant to the campaign.
IX. Implementation Plan
An actionable plan describing the steps, timelines, and resources required to execute the campaign.
X. Approval
Signature and confirmation from necessary internal and external stakeholders approving the campaign’s launch.
Stakeholder | Approver Name | Signature | Date |
|---|
Marketing Head | [NAME] | [SIGNATURE] | [DATE] |
CEO | [NAME] | [SIGNATURE] | [DATE] |
Use Case Templates @ Template.net
