Marketing Sprint Planning
I. Sprint Overview
Sprint Number | Sprint 20 |
|---|
Sprint Duration | [START DATE] to [END DATE] |
|---|
1. Sprint Goal
Improve website ranking and increase traffic through targeted SEO and SEM strategies.
2. Sprint Objective
Plan tasks related to search engine optimization (SEO) and search engine marketing (SEM) for [YOUR COMPANY NAME]'s marketing sprint.
II. Attendees
Scrum Master | [YOUR NAME] |
|---|
Product Owner | [OWNER'S NAME] |
|---|
Team Members | [LIST OF TEAM MEMBERS] |
|---|
III. Sprint Backlog
1. Keyword Research
Task | Owner | Due Date |
|---|
Conduct thorough keyword research to identify high-potential keywords for [YOUR COMPANY NAME]'s industry. | [OWNER'S NAME] | [DATE] |
2. On-Page SEO Optimization
Task | Owner | Due Date |
|---|
Optimize website content for selected keywords, including meta tags, headings, and image alt text. | [OWNER'S NAME] | [DATE] |
3. Off-Page SEO Strategies
Task | Owner | Due Date |
|---|
Develop off-page SEO strategies such as link building and guest blogging to improve website authority. | [OWNER'S NAME] | [DATE] |
4. SEM Campaign Setup
Task | Owner | Due Date |
|---|
Set up targeted ad campaigns on platforms like Google Ads and Bing Ads to increase visibility. | [OWNER'S NAME] | [DATE] |
5. Ad Copy and Creative Development
Task | Owner | Due Date |
|---|
Create compelling ad copy and visual assets for SEM campaigns. | [OWNER'S NAME] | [DATE] |
IV. Sprint Planning Meeting Agenda
Review of previous sprint's outcomes and retrospective
Presentation of sprint goal and objectives
Discussion of sprint backlog items
Task breakdown and assignment
Estimation of tasks using planning poker or other techniques
Agreement on acceptance criteria for each task
Identification of potential impediments and mitigation strategies
Confirmation of sprint commitment
V. Sprint Review and Demo
Date: [DATE]
Agenda:
Demonstration of completed tasks related to SEO and SEM
Feedback and discussion on sprint outcomes
Identification of areas for improvement
VI. Sprint Retrospective
Date: [DATE]
Agenda:
Reflection on what went well during the sprint
Identification of challenges and areas for improvement
Action items for optimizing future sprint processes
Sprint Templates @ Template.net
