Restaurant Marketing Campaign Evaluation

This Restaurant Marketing Campaign Evaluation provides a detailed analysis of the [Product / Event Name]'s performance. Use it to assess the effectiveness of marketing strategies, ensure compliance with advertising standards, and guide future planning for improved outcomes and growth.

Campaign Name:	[Product / Event Name]
Campaign Duration:	[Month, Day, Year] - [Month, Day, Year]
Budget:	$ [0]
Goals:	[Increase brand awareness, promote seasonal menu offerings, and boost restaurant visits by 20% during the campaign period.]

Prepared by:	[Your Name]
Position:	[Marketing Analyst]
Date:	[Month, Day, Year]
Restaurant Name:	[Your Company Name]
Address:	[Your Company Address]
Contact Information:	[Your Company Email], [Your Company Number]

A. Objectives and Metrics

1. Increase Social Media Engagement:

Target:	30% increase in likes, comments, and shares on Facebook and Instagram.
Achieved:	28% increase on Facebook, 35% increase on Instagram.
Analysis:	Instagram performed exceptionally well, slightly offsetting the slight shortfall on Facebook.

2. Grow Email List:

Target:	Add 2,000 new subscribers to the promotional email list.
Achieved:	1,800 new subscribers.
Analysis:	The growth was steady, but slightly below target. Additional incentives for sign-ups may enhance performance.

3. Increase Restaurant Visits:

Target:	20% increase in foot traffic and reservations.
Achieved:	18% increase.
Analysis:	There was a noticeable increase, particularly during weekends. Future campaigns might benefit from targeted promotions for weekday traffic.