Marketing Campaign Copywriting Brief
Prepared by: [Your Name]
Introduction
Welcome to the Marketing Campaign Copywriting Brief for [Your Company Name]. This document provides detailed guidelines for crafting compelling social media content that aligns with our campaign goals. Our aim is to create engaging and effective content that resonates with our target audience and drives meaningful interactions.
Campaign Overview
Campaign Name: Summer Sale Extravaganza 2051
Campaign Duration: June 1, 2051 – August 31, 2051
Campaign Objective: Increase brand awareness and drive traffic to our online store with a focus on our summer collection. Target a 25% increase in website visits and a 15% boost in sales over the campaign period.
Target Audience
Demographics:
Age: 18-35
Gender: All
Location: Urban areas in the United States
Interests: Fashion, lifestyle, online shopping, summer trends
Psychographics:
Values: Trend-conscious, value quality and aesthetics
Behavior: Frequent online shoppers, active on social media, follows fashion influencers
Content Themes
Theme 1: Summer Collection Highlights
Showcase new arrivals and bestsellers.
Focus on summer trends, vibrant colors, and seasonal styles.
Theme 2: Customer Stories and Testimonials
Theme 3: Exclusive Offers and Promotions
Announce limited-time offers, discount codes, and special promotions.
Encourage urgency with countdowns and exclusive deals.
Platform-Specific Guidelines
Platform | Content Type | Frequency | Tone & Style | Hashtags |
|---|
Instagram | Posts, Stories, Reels | 4 posts/week | Trendy, vibrant, engaging | #SummerSale2051, #FashionTrends, #ShopNow |
Facebook | Posts, Ads | 3 posts/week | Informative, persuasive | #SummerCollection, #ExclusiveOffer, #DealAlert |
Twitter | Tweets, Threads | 5 tweets/week | Witty, concise, promotional | #SummerDeals, #FashionFinds, #SaleAlert |
Pinterest | Pins, Boards | 2 pins/week | Inspirational, aspirational | #SummerStyle, #FashionInspo, #NewArrivals |
Key Messages
Message 1: “Discover the ultimate summer styles with our exclusive collection! Shop now and enjoy up to 30% off on selected items.”
Message 2: “See how our summer collection fits into real-life adventures. Share your summer story with us using #SummerSale2051 for a chance to be featured!”
Message 3: “Don’t miss out on our limited-time summer sale! Find your perfect summer look today and save big.”
Tone of Voice
Tone: Friendly, enthusiastic, and motivational.
Style: Conversational, inclusive, and visually appealing.
Examples: Use engaging language, emojis, and direct calls-to-action to inspire followers to act.
Content Calendar
Date | Content Type | Platform | Description |
|---|
June 1, 2051 | Launch Post | Instagram | Announce the start of the Summer Sale with a carousel of featured items. |
June 10, 2051 | Customer Testimonial | Facebook | Share a post with a customer testimonial and a discount code. |
July 1, 2051 | Limited-Time Offer | Twitter | Tweet about an exclusive summer promotion with a countdown graphic. |
August 15, 2051 | Style Inspiration | Pinterest | Pin a board featuring summer outfit ideas from the collection. |
Deliverables
Graphics: High-quality images and videos that align with content themes.
Copy: Engaging and on-brand text for posts, captions, and ads.
Metrics: Track engagement rates, click-through rates, and conversions.
Approval and Contact
Approval Required By: Marketing Manager
Contact Email: [Your Company Email]
Contact Number: [Your Company Number]
For any questions or further details, please reach out to [Your Company Email] or visit [Your Company Website].
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