Creative Brief Outline
Prepared by: [YOUR NAME]
1. Project Background
Client Name: [YOUR COMPANY NAME]
Project Name: "Revolutionize Your Workspace" Campaign
Prepared by: [YOUR NAME]
Contact Information:
Email: [YOUR EMAIL]
Phone Number: [YOUR COMPANY NUMBER]
Address: [YOUR COMPANY ADDRESS]
Website: [YOUR COMPANY WEBSITE]
Social Media: [YOUR COMPANY SOCIAL MEDIA]
2. Campaign Objectives
Primary Objective:
Increase brand awareness and drive sales for [YOUR COMPANY NAME]'s ergonomic office products.
Secondary Objectives:
Engage with the target audience on social media.
Generate leads through online and offline channels.
Enhance brand perception and loyalty.
3. Target Audience
Primary Audience:
Demographics: Ages 25-45, Gender-neutral, Urban areas, Middle to high income
Psychographics: Health-conscious, Tech-savvy, Remote workers
Key Insights: They seek comfort and efficiency in their work environment and value high-quality, innovative solutions.
Secondary Audience:
Demographics: Ages 18-24, College students and young professionals, Urban areas
Psychographics: Trendsetters, Early adopters of new technology
Key Insights: They look for stylish and functional office products that can enhance their productivity.
4. Key Messages
Primary Message:
Secondary Messages:
"Boost your efficiency with our ergonomic office chairs and desks."
"Say goodbye to discomfort and hello to innovation."
"Experience the future of office furniture today."
5. Branding Guidelines
Tone and Style:
Brand Colors:
Primary Colors: Blue (#0044CC), White (#FFFFFF)
Secondary Colors: Light Gray (#D3D3D3), Dark Gray (#333333)
Fonts and Typography:
6. Deliverables
Creative Assets Needed:
Asset Type | Description | Deadline |
|---|
Social Media Ads | Images and videos for Facebook, Instagram, etc. | August 1, 2050 |
Print Ads | Designs for magazines, newspapers, etc. | August 10, 2050 |
Online Banners | Banners for websites and online platforms | August 15, 2050 |
Video Commercials | Scripts and storyboards for TV and online videos | August 20, 2050 |
7. Timeline
Project Milestones:
Milestone | Date |
|---|
Brief Approval | July 20, 2050 |
Initial Concept Presentation | July 30, 2050 |
First Draft Review | August 5, 2050 |
Final Approval | August 25, 2050 |
Campaign Launch | September 1, 2050 |
8. Budget
Expense Category | Amount |
|---|
Creative Development | $30,000 |
Media Buying | $50,000 |
Production Costs | $15,000 |
Other Expenses | $5,000 |
Total Budget | $100,000 |
9. Approval
Prepared by: [YOUR NAME]
Approved by: Michael Cross, Marketing Director
Date: August 1, 2050
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