One Page Creative Brief
Prepared by: [YOUR NAME]
Email: [YOUR EMAIL]
Company: [YOUR COMPANY NAME]
Contact Number: [YOUR COMPANY NUMBER]
Address: [YOUR COMPANY ADDRESS]
Website: [YOUR COMPANY WEBSITE]
Social Media: [YOUR COMPANY SOCIAL MEDIA]
Project Title: Summer Product Launch Campaign
Date: August 15, 2050
Objective
Goal Type | Description |
|---|
Primary Goal | Increase brand awareness for the new line of eco-friendly summer apparel. |
Secondary Goals | Drive online sales by 25% and engage with eco-conscious consumers. |
Target Audience
Attribute | Details |
|---|
Demographics | Adults aged 25-40, predominantly female, located in urban areas across the U.S., with a medium to high-income level. |
Psychographics | Environmentally conscious individuals who prioritize sustainability and ethical fashion. |
Behavior | Frequent online shoppers, active on social media platforms, and engaged with eco-friendly brands. |
Key Messages
Message Type | Description |
|---|
Main Message | Embrace sustainable fashion with our new summer collection—stylish, comfortable, and eco-friendly. |
Supporting Messages | Support environmental responsibility with every purchase. Discover fashion that aligns with your values. |
Deliverables
Materials Required: Digital ads, social media posts, email newsletters, promotional videos, and a landing page.
Format: Digital (social media, email, website) and video (short clips for ads).
Timeline
Milestone | Date |
|---|
Start Date | September 01, 2050 |
End Date | November 30, 2050 |
Concept Approval | August 25, 2050 |
First Draft Review | September 15, 2050 |
Final Review | October 15, 2050 |
Campaign Launch | November 01, 2050 |
Budget
Category | Amount |
|---|
Total Budget | $150,000 |
Media Buying | $80,000 |
Creative Development | $40,000 |
Production | $20,000 |
Contingency | $10,000 |
Additional Notes
Requirements: Follow brand guidelines for color scheme and logo usage. Ensure all content highlights the eco-friendly aspect of the products.
Approval Process: Initial concepts to be approved by the marketing manager, with final approval required from the creative director.
Prepared by: [YOUR NAME]
Date: August 15, 2050
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