Copywriting Brief for Beginners
Project Overview
Project Title: | Spring Sale Campaign |
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Date: | August 6, 2050 |
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Project Description:
The goal of this project is to create compelling copy for our upcoming spring sale. The objective is to increase online sales by 20% and drive more traffic to our website during the promotional period.
Company Information
Company Name | EcoTrend Fashion |
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Company Address | [Your Company Address] |
Company Website | [Your Company Website] |
Company Social Media | [Your Company Social Media] |
Target Audience
Audience Demographics:
Attribute | Details |
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Age | 25-45 |
Gender | Female |
Location | Urban areas in the US |
Interests | Sustainable fashion, eco-friendly products, online shopping |
Audience Insights:
Our target audience values sustainability and is willing to pay a premium for eco-friendly products. They are active on social media and prefer brands that are transparent about their environmental impact.
Objectives
Objective | Details |
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Primary Objective | |
Secondary Objectives | |
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Key Messages
Message Type | Details |
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Core Message | "Refresh your wardrobe with our sustainable spring collection and enjoy up to 50% off!" |
Supporting Messages | |
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Tone and Style
Tone: | Friendly and enthusiastic |
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Style: | Simple, clear, and engaging. Avoid technical jargon and use a conversational tone. |
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Deliverables
Content Type | Details | Word Count |
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Website banners | Create compelling banners for the sale | 20-30 words each |
Social media posts | Posts for Instagram, Facebook, Twitter | 50-100 words each |
Email newsletters | Newsletters promoting the sale | 150-200 words each |
Blog post | In-depth post about the spring collection | 600-800 words |
Deadlines
Task | Date |
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Submission Deadline | August 15, 2050 |
Review Period | August 16-20, 2050 |
Final Deadline | August 25, 2050 |
Additional Information
Resources:
Previous campaign copy
Brand guidelines
Product images
Contact Information:
Contact Type | Details |
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Name | [Your Name] |
Email | [Your Email] |
Phone Number | [Your Number] |
Approval
Approved By | Date |
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James Smith | August 10, 2050 |
Feel free to reach out with any questions or for further clarification on any aspect of this brief.
[Your Company Name]
[Your Company Address]
[Your Company Email]
Brief Templates @ Template.net
