Copywriting Brief Example
Project Overview
This project involves creating compelling copy for the launch of [Your Company Name]'s new product, the "EcoSmart Water Bottle". The goal is to emphasize its unique features, eco-friendly materials, and health benefits. The target audience includes environmentally conscious consumers and fitness enthusiasts.
Company Information: | Company Name: [Your Company Name] Company Number: [Your Company Number] Company Address: [Your Company Address]
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Contact Information: | |
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Objectives
The primary objectives of this copywriting project are to:
Highlight the EcoSmart Water Bottle's eco-friendly attributes
Emphasize the health benefits of staying hydrated with clean water
Engage the target audience with relatable and persuasive content
Drive sales and increase brand awareness
Target Audience
The target audience consists of:
Key Messages
The EcoSmart Water Bottle offers several key benefits:
Feature | Benefit |
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Eco-friendly materials | Reduces plastic waste and environmental impact |
Advanced filtration system | Provides clean and safe drinking water |
Durable design | Perfect for outdoor and indoor use |
Leak-proof lid | Prevents spills and ensures convenience |
Brand Voice
The brand voice should be:
Friendly and approachable
Informative and trustworthy
Passionate about the environment
Energetic and motivating
Call to Action
The copy should include a strong call to action, encouraging readers to:
Purchase the EcoSmart Water Bottle
Visit our website for more information
Share the product with friends and family
Deadline
The final copy should be delivered by:
Brief Templates @ Template.net
