Creative Brief Layout
Prepared by: [Your Name]
Project Overview:
[Your Company Name] is launching a new line of eco-friendly water bottles called "EcoSip." This campaign aims to raise awareness about the benefits of sustainable living and promote the EcoSip brand as the go-to choice for environmentally conscious consumers.
Objectives:
Objective | Description |
|---|
Increase Brand Awareness | Raise EcoSip's brand awareness by 30% within the next three months. |
Drive Website Traffic | Achieve a 20% increase in unique visits to the EcoSip website. |
Boost Sales | Increase sales by 15% through online and retail channels. |
Target Audience:
Demographics | Details |
|---|
Age | 18-35 |
Gender | All |
Income | Middle to upper-middle class |
Location | Urban areas in North America and Europe |
Psychographics | Details |
|---|
Interests | Environmentally conscious, health and wellness enthusiasts, sustainable living |
Behavior | Interested in eco-friendly products |
Key Messages:
"EcoSip: Drink Sustainably, Live Consciously."
"Reduce your plastic footprint with every sip."
"Join the movement towards a greener planet with EcoSip."
Brand Guidelines:
Logo: Use as per brand book.
Colors: Green (#4CAF50), Blue (#2196F3), White (#FFFFFF)
Fonts: Arial for headlines, Helvetica for body text
Tone: Friendly, positive, motivational
Deliverables:
Deliverable | Details |
|---|
Digital Ads | Banners, social media ads |
Video | 30-second video for social media and website |
Print Posters | For retail stores |
Email Template | Promotional email template |
Timeline:
Milestone | Date |
|---|
Creative Concept Approval | August 15, 2050 |
First Drafts Due | August 30, 2050 |
Final Revisions Due | September 10, 2050 |
Launch Date | September 15, 2050 |
Budget:
Item | Amount |
|---|
Digital Ads | $20,000 |
Video Production | $15,000 |
Print Materials | $10,000 |
Email Campaign | $5,000 |
Total: | $50,000 |
|---|
Competitors:
Tone and Style:
Friendly and approachable
Emphasize sustainability and health benefits
Visuals should be clean, modern, and vibrant
Brief Templates @ Template.net
