PACKAGING CREATIVE BRIEF
I. Project Overview
Item | Description |
|---|
Project Name | Spring Collection Packaging Redesign |
Project Manager | [Your Name] |
Company | [Your Company Name] |
Start Date | January 15, 2052 |
End Date | March 30, 2052 |
Objective | To create eye-catching, eco-friendly packaging for the spring product line, emphasizing sustainability and freshness. |
III. Key Messages
Eco-Friendly: Show recycled materials and sustainable production.
Seasonal Freshness: Highlight the vibrant and fresh nature of the spring collection.
Premium Experience: Communicate the luxury and exclusivity of the products through high-quality packaging.
IV. Design Requirements
Element | Description |
|---|
Colors | Soft pastel colors like mint green, lavender, and peach to evoke springtime and freshness. |
Fonts | Elegant serif fonts such as Times New Roman for headings and a clean sans-serif like Calibri for body text. |
Imagery | Detailed illustrations of blooming flowers, dew drops, and delicate leaves. |
Logo Placement | Prominently displayed at the top center on the front of the packaging, with a clear, embossed effect. |
Materials | Recycled cardboard with a matte finish, vegetable-based inks, and compostable window film if needed. |
V. Competitive Landscape
Competitor | Strengths | Weaknesses |
|---|
Eco Bloom | Known for innovative, fully biodegradable packaging. | Design can be minimalistic and lacks distinctive branding. |
GreenEssence | Offers a luxurious feel with high-end, sustainable materials. | Packaging is premium but can be cost-prohibitive for some segments. |
NaturalOrigins | Strong appeal with earthy, natural design elements and functional packaging. | Less focus on seasonal trends, resulting in less vibrant designs. |
VI. Functional Requirements
The packaging should:
Provide robust protection during transport to prevent damage.
Feature easy-to-open tabs and reseal capabilities for consumer convenience.
Comply with environmental regulations and be recyclable or compostable.
Include clear labeling for all product information and recycling instructions.
VII. Budget and Timeline
Budget: $50,000
Timeline:
Research and Concept Development: January 15 - January 30, 2052
Design Phase: February 1 - February 28, 2052
Prototype and Testing: March 1 - March 15, 2052
Final Approval and Production: March 16 - March 30, 2052
VIII. Approval Process
Initial Concept Review: February 5, 2052
Mid-Project Review: February 20, 2052
Prototype Approval: March 10, 2052
Final Design Approval: March 25, 2052
This detailed Packaging Creative Brief ensures that all aspects of the packaging design are well-defined and aligned with Pure Earth Essentials' brand strategy and consumer expectations for the Spring Blossom Collection.
Brief Templates @ Template.net
