Photoshoot Creative Brief
Project Overview
The aim of this photoshoot is to create a series of visually compelling images for [Your Company Name]'s upcoming spring/summer fashion campaign. The images will be utilized for website banners, social media, and print advertisements to showcase our new collection.
Objectives
Highlight the key pieces of the spring/summer collection.
Convey the brand's modern and vibrant aesthetic.
Create visually engaging content for multi-platform use.
Target Audience
The primary target audience is fashionable women aged 18-35 who are trend-conscious and appreciate contemporary design.
Creative Direction
The photos should exude freshness and sophistication with a hint of playful elegance. The color palette should reflect the essence of spring and summer, incorporating pastel shades, bold patterns, and vibrant accents.
Location
The shoot will take place at an outdoor urban garden space to complement the theme of freshness and natural beauty. Backup indoor studio shots are planned in case of inclement weather.
Mood Board
Floral Pattern
 | Vibrant Colors
 | Playful Elegance
 |
Model Requirements
4 female models aged 18-30.
Diverse ethnic backgrounds.
Comfortable with posing in outdoor settings.
Wardrobe & Styling
The styling should be modern and chic, incorporating key pieces from the new collection. Accessories should be minimal but make a statement, enhancing the outfits without overwhelming them.
Shot List
Full-body shots of models wearing key pieces.
Close-up shots highlighting fabric details and accessories.
Group shots to display coordinated outfits.
Action shots to convey movement and flow of the fabric.
Schedule
The photoshoot is scheduled for April 10, 2053, from 8:00 AM to 4:00 PM. The detailed timetable is as follows:
Time | Activity |
|---|
8:00 AM - 9:00 AM | Setup and preparation |
9:00 AM - 12:00 PM | Outdoor shoots |
12:00 PM - 1:00 PM | Lunch break |
1:00 PM - 3:00 PM | Indoor backup shots (if required) |
3:00 PM - 4:00 PM | Wrap up and review |
Team
Role | Name | Contact |
|---|
Project Manager | [Your Name] | [Your Email] |
Photographer | John Smith | john@email.com |
Stylist | Sara Lee | sara@email.com |
Makeup Artist | Amy Wong | amy@email.com |
Budget
The allocated budget for the photoshoot is $5,000, covering all expenses such as location fees, model fees, equipment rentals, and other ancillary costs.
Deliverables
Deadline
All final edited images must be delivered by April 20, 2053.
Approval
This creative brief must be approved by the Project Manager and the Marketing Director by March 30, 2053.
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