Free Non-Profit New Business Plan Printable

1. Executive Summary

• Mission Statement: Summarize your organization's purpose and goals.

• Vision: Describe what your organization aims to achieve in the long term.

• Key Objectives: Highlight the main objectives you aim to accomplish.

• Founders/Key Personnel: List the people involved and their roles.

• Brief Overview of Programs: Mention the programs or services you plan to offer.

• Summary of Financial Need: Outline the financial support required for operations.

2. Organization Overview

• Non-Profit Name:

• Legal Structure: Define your non-profit’s legal status (e.g., 501(c)(3) if in the U.S.).

• History: (Optional) If the organization has been in existence, provide a brief history.

• Mission & Vision: Expand on the mission and vision statements, emphasizing your long-term goals.

• Values: Highlight the core values driving your organization’s efforts.

3. Programs and Services

• Program #1: Name of the program

  • Description: Provide details of the program.

  • Target Audience: Who will benefit from the program?

  • Objectives: What does this program aim to achieve?

  • Outcomes: Expected measurable results.
    

• Program #2: Name of the program

  • Description:

  • Target Audience:

  • Objectives:

  • Outcomes:

(Repeat as needed for more programs)

4. Market Analysis

• Target Population: Who do you serve? Describe demographics, location, or social issue focus.

• Needs Assessment: What gap in the community are you addressing?

• Key Statistics: Include relevant data to support your cause.

• Market Opportunity: How is your non-profit uniquely positioned to make an impact?

5. Marketing and Outreach Plan

• Target Audience: Who are you trying to reach (e.g., beneficiaries, donors, partners)?
  

• Marketing Channels:

  • Website

  • Social Media

  • Email Campaigns

  • Fundraising Events

  • Partnerships with other organizations
    

• Key Messaging: What is the core message you want to communicate to each audience?

6. Organizational Structure

Board of Directors:

• List board members and their roles.

• Brief description of their background or expertise.
  

Key Staff Members:

• Name, title, and role in the organization.

• Outline their responsibilities.
  

Volunteer Roles (if applicable):

• Describe roles volunteers will play in achieving the mission.

7. Operations Plan

• Location: Where will the organization be based (physical or virtual)?

• Facilities: What are the space or equipment needs?

• Day-to-Day Operations: What are the key tasks to keep the non-profit running?

• Technology and Systems: What software, tools, or systems will you need to manage programs?

8. Impact Measurement & Evaluation

• Program Evaluation: How will you track and assess program success?

• Key Metrics: List progress metrics (e.g., people served, funds raised).

• Feedback Mechanisms: How will you gather feedback from the community, beneficiaries, or donors?

9. Fundraising Plan

• Fundraising Strategies:

  • Grants

  • Individual Donations

  • Corporate Sponsorships

  • Fundraising Events

  • Crowdfunding
    

• Fundraising Goals: How much do you need to raise?

• Timeline: Over what period will you raise funds?

10. Financial Plan

• Start-Up Costs: Initial funds needed to launch your organization.

• Revenue Streams: Source of funding (donations, grants, service fees)?
  

• Projected Budget (Annual):

  • Income: List sources and expected amounts.

  • Expenses: Break down operating costs (e.g., staff, marketing, rent, supplies).
    

• Cash Flow Forecast: Forecast your monthly income and expenses for the next 1-3 years.

• Sustainability Plan: How will you ensure the long-term financial health of the organization?

11. Risk Analysis

• Potential Risks: Identify potential challenges (e.g., funding shortfalls, legal issues).

• Mitigation Strategies: How will you handle these risks?

• Contingency Plan: Backup plans for major issues like loss of funding.

12. Appendices

• Organizational Chart: A visual breakdown of your non-profit’s structure.

• Additional Documentation: Include bylaws, letters of support, partnership agreements, etc.

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