Display Setup Checklist for Trade Show
Prepared by: [Your Name]
Date: [Date]
I. Booth/Exhibit Setup
Assemble Booth Structure: Ensure all booth panels, stands, and structures are correctly assembled and stable.
Place Furniture: Position tables, chairs, counters, and other furniture as per the booth layout.
Install Display Fixtures: Set up shelves, racks, or display stands to hold products or promotional materials.
II. Signage & Branding
Install Banners & Posters: Place company logos, banners, and any custom signage at strategic points for visibility.
Position Digital Displays: Set up digital screens or monitors displaying the brand or product videos.
Set Up Printed Collateral: Arrange brochures, flyers, and business cards in accessible locations.
III. Technology Setup
Install AV Equipment: Set up microphones, speakers, projectors, or any audiovisual equipment.
Test Computer/Tablet Setup: Ensure any tablets, computers, or kiosks are powered on and running.
Check Wi-Fi and Network Connectivity: Confirm that all devices have stable internet access for demos or presentations.
IV. Product Displays
Arrange Product Samples: Place products or promotional items in an organized and visually appealing manner.
Ensure Product Labels/Descriptions: Make sure each product has the correct label or description card.
Check Inventory: Verify that enough product stock is available for display or giveaways.
V. Electrical & Lighting
Connect Electrical Cables: Ensure all equipment that requires power (lights, monitors, etc.) is connected.
Test Lighting: Position and test all lighting fixtures to highlight key areas of the booth.
Check Emergency Power: Ensure backup power sources or generators are available in case of electrical failure.
VI. Staffing
Assign Roles: Designate specific responsibilities to each team member (e.g., greeting visitors, handling demos).
Brief Staff on Booth Procedures: Ensure all staff members are familiar with the booth layout, products, and key messaging.
Set Up Staff Break Areas: If necessary, organize a separate space for staff breaks and meals.
VII. Shipping & Storage
Confirm Shipments: Verify that all necessary materials and products have arrived at the venue.
Organize Storage: Store any extra materials or inventory in a designated storage area to keep the booth tidy.
Track Shipping Details: Keep records of shipments for easy tracking and retrieval of items.
VIII. Final Walkthrough
Inspect Booth Layout: Ensure the booth is organized and all materials are correctly displayed.
Test Functionality: Test all electronics, screens, and interactive elements to ensure they work properly.
Check Compliance: Verify that the booth setup adheres to the event’s rules and regulations.
Finalize Branding: Double-check that all logos, signage, and promotional items are in the correct positions for maximum impact.
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