Display Account Manager Resume

DISPLAY ACCOUNT MANAGER RESUME

BYRON K. PARKER

CONTACTS

2694 Charmaine Lane
Lubbock, TX 79401

(806) 518-429

[email protected]

byron.com

JOB OBJECTIVE

To obtain a position of Display Account Manager in a reputed organization where I can practice my skills and education.

EDUCATION

Bachelor's Degree in Business Administration, 2012

Dean College, Franklin, MA

WORK SUMMARY

Display Account Manager, 2016 – Present

Porter's

• Set accurate expectations with customers, sales, and within operations regarding campaign expectations and process.
• Actively managed campaigns, analyzed quantitative, qualitative and underlying data to correct performance issues throughout the duration of the program.
• Managed daily activities of existing partners including analyzing campaign data, providing reporting and proposing/managing enhancements.

Display Account Manager, 2014 – 2016

Sodexo Inc.

• Managed the onboarding process of all new ad network publishers partners.
• Gathered campaign assets from sales and customers as needed.
• Led day-to-day management and optimization of client campaigns by analyzing performance and making strategic business and technical recommendations to maximize performance.
• Worked with the ad ops and marketing teams to ensure all sales and marketing information was successfully transferred to the ad sales team.

Display Account Manager, 2012 – 2014

Hibu

• Worked with third-party partners such as ad mediation and rich media providers to ensure the successful delivery of campaigns across all publisher partners.
• Monitored day to day activity across the 4INFO mobile ad network to ensure solid performance across the network.
• Expanded relationships with regular face-to-face client visits to build and maintain deep-level partnerships.
• Mastered and maintained vast knowledge of client's business, competition, and latest industry news and trends with a keen focus on a specific vertical.

QUALIFICATIONS

• Wide experience in online/mobile display advertising support.
• Familiar with digital advertising, mobile and ad network.
• Familiar with traditional and digital media and the competitive landscape.
• Profound knowledge of meeting/hitting individual quarterly targets for publishing inventory and user acquisition.
• Thorough knowledge of achieving high partner satisfaction from working and building a relationship with publisher partners and third parties.
• Deep knowledge of providing real-world feedback to executives, sales, product management, BD and marketing.
• Huge knowledge of supporting Sales in the pre-sales process through campaign requirements gathering and discussions for key accounts.
• Proficient in creating insertion orders and maintain accurate records within CRM system.
• Proficient in Microsoft Office (Excel, Word, PowerPoint).
• Outstanding ability to communicate effectively with technical and nontechnical audiences.