Marketing Product Manager Job Description

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MARKETING PRODUCT MANAGER JOB DESCRIPTION

Job Role and Summary 

A Marketing Product Manager is responsible for coming up with effective marketing techniques to highlight the new product’s features and benefits. He/she conducts market research on product trends, the timescale for new product releases, product packaging, and pricing. Moreover, a Marketing Product Manager directs the overall product sales team, decides on product messaging, and attends product presentations.

A. Duties and Responsibilities 

  • Learns everything about the company’s products, especially for new launching
  • Brainstorms for product marketing strategies that include the product’s advertising, pricing, and launching
  • Copes and analyzes market product trends to know ways how to optimize its products 
  • Makes compelling messages across the company’s marketing channels
  • Interprets technical terminologies for the benefit of the users
  • Coordinates with the product marketing team and other affiliations to consult and implement marketing strategies
  • Conducts a test on marketing products, evaluates marketing projects with the company’s standard KPIs, and gives feedback to clients
  • Attends products presentations, meetings, and launches
  • [Specify Additional Duties & Responsibilities Here] 

B. Skills

  • Knowledgeable with product marketing tactics, such as integrated marketing campaigns like media planning, results tracking, print, and more
  • Possess excellent technical skills and can handle web analytics tools, such as Google Analytics and WebTrends
  • Ability to think analytically with strong quantitative skills 
  • Capable of coordinating with a team of professionals to come up with excellent marketing strategies
  • Has strong verbal and written communication skills plus the persuasion skill to market the products effectively
  • [Specify Additional Skills Here] 

C.  Qualifications

  • Must have a bachelor’s degree in marketing, communications, or any other fields
  • Proven a minimum of five (5) years experience as a Marketing Product Manager, brand manager, or other similar roles
  • A background in copywriting and design is an advantage
  • [Specify Additional Qualifications Here]

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