Free Customer Journey Map Template

Understand your customer’s experience from awareness to advocacy with the Free FigJam Customer Journey Map Template. These structured layouts are ideal for tracking emotions, actions, goals, and pain points across every stage of your user’s path—perfect for improving your product, marketing, and service strategies.

Explore These Customer Journey Map Layouts

Emotion-Based Mapping Grid
Visualize how users feel at each interaction point. Track experiences, thoughts, and expectations across various touchpoints like awareness, consideration, and decision.

Stage-to-Touchpoint Breakdown
Use this layout to analyze what users do, think, and feel at each funnel stage—ideal for optimizing sales and support processes.

Multi-Phase Experience Table
Perfect for SaaS and onboarding journeys. Break down experiences phase-by-phase and monitor customer interactions over time.

Touchpoint Value & Opportunity Matrix
Identify gaps and moments of opportunity. Evaluate each stage’s effectiveness by tracking customer actions, feedback, and sentiment indicators.

Why Use This Journey Map Template?

• Track Complete User Experience – Map every step your customers take

• Uncover Pain Points – Identify where users face friction and how to fix it

• Enhance Decision Making – Use real insights to improve UI/UX, sales, and support

• Flexible & Collaborative – Edit with your team in real-time directly on FigJam

• Apply Across Teams – Great for UX researchers, marketers, product managers, and service designers

Best For:

• Product teams refining user flows and onboarding

• Marketers developing targeted campaigns

• CX/UX teams analyzing feedback and behaviors

• Service designers aligning internal processes with user expectations