Free Customer Journey Map Template

Understand your users better and improve every touchpoint with the Free Mural Customer Journey Map Template. These templates are designed to help teams visualize the end-to-end customer experience across various stages—making it easy to identify gaps, map emotions, and enhance service delivery. Perfect for product teams, marketers, UX professionals, and strategists.

Key Highlights of Mural Customer Journey Map Templates

• Stage-by-Stage Mapping: Break down each phase of the customer experience from discovery to post-purchase

• Editable Sections: Customize user goals, thoughts, actions, emotions, and pain points

• Multiple Visual Layouts: Includes linear, grid-based, vertical, and clustered formats

• Collaborative Interface: Work live with team members to refine insights and strategies

• Color-Coded Tracks: Visually separate user stages, journey paths, and role responsibilities

What’s Included in the Template Collection?

1. Structured Grid Format
A clean, 5-stage grid covering goals, thoughts, motivations, emotions, and pain points. Ideal for comprehensive persona-based analysis.

2. Vertical Timeline Journey
A top-down stage-by-stage layout with sticky sections for thoughts, touchpoints, and user actions. Great for workshops or real-time mapping.

3. Phase-Based Tabbed Layout
Split into distinct journey phases with horizontally stacked customer experience categories. Useful for agile teams, service mapping, and iterative design.

4. Circular Role-Based Tracker
Includes user journey breakdown aligned with business departments like marketing, product, and support. Perfect for enterprise-level coordination.

Ideal For

• UX & Product Teams: Identify friction points and optimize user experience

• Marketing Teams: Align messaging with customer emotions and motivations

• Customer Support Teams: Understand pain points and improve post-sale experiences

• Startups & Entrepreneurs: Build lean, insight-driven service journeys

• Agencies & Consultants: Present customer-centric strategies to clients

Platform Compatibility & Export Options

• Platform: Mural (Web-based collaborative whiteboard)

• Access Mode: Cloud-based, multi-user real-time editing

• Available Formats: Grid layout, timeline journey, phase tabs, and role-based tracker

• Export Options: PDF, PNG, or shareable Mural board link