Free Strategy Map Template

Unlock the power of strategic alignment with the Free Mural Strategy Map Template. Perfect for executives, consultants, and team leaders, these professional templates help you clearly connect organizational goals across financial, customer, internal process, and learning perspectives. Plan smarter, present better, and execute with clarity.

Why Use a Mural Strategy Map Template?

• Strategic Clarity – Align mission-critical goals across departments

• Balanced Scorecard Structure – Easily map out Financial, Customer, Process & Learning goals

• Editable Layouts – Customize labels, shapes, and flows to fit your business structure

• Effective Visualization – Simplify complex strategies into an easy-to-understand diagram

• Great for Teams & Clients – Use live collaboration and feedback features via Mural

Included Strategy Map Styles

1. Classic Balanced Scorecard Format
Align goals vertically across four perspectives: Financial, Customer, Internal Processes, and Learning & Growth. Great for corporate strategy and performance reviews.

2. Objective-Driven Layout
Focuses on objectives under each perspective, allowing for a more granular view of your business initiatives.

3. Color-Coded Lane View
Uses horizontal swimlanes to represent each strategic area with room to insert goals, KPIs, or owner names.

4. Modular Strategy Grid
A modern take with flexible blocks you can fill with text, icons, or key results. Ideal for tech teams, agile planning, or OKRs.

Best Use Cases

• Corporate Strategy Meetings

• Performance Management

• Quarterly Business Reviews (QBRs)

• OKR Planning and Tracking

• Stakeholder Presentations

• Startup Pitch Decks & Growth Maps

Features

• Platform: Mural (Web-Based Collaboration)

• Editable Elements: Text boxes, lines, color blocks, labels

• Export Formats: PDF, PNG, or Shareable Mural Link

• Recommended For: C-level teams, consultants, marketing heads, project managers