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One of the best ways to manage your marketing activities is to have everything planned and scheduled. And how better to do so than with a Gantt chart? Accomplish your marketing campaign objectives with the help of our Marketing Gantt Chart Templates in Excel! These print-ready templates come with fully editable features that allow you to personalize your chart to meet a specific set of goals. It's an efficient tool that will put you on the right path with your campaign—all while keeping stakeholders in the loop. Download today to get started!
A recent study by Statista reveals that in 2018 alone, companies across the United States managed to spend over 12.3 billion dollars on marketing data. Businesses continue to make significant investments in their marketing campaigns in hopes of enforcing brand and generating more leads. But your marketing plan can't fall through without effective project management. With the buzz surrounding the use of Gantt charts, here are a few points any new business would want to remember.
You may have a team of employees who'll each have a unique role in the campaign. Designating these roles may seem easy, but there are several factors that you need to consider before you start plotting. For one, work schedules differ in some companies and departments. If your employees report at different shifts, consider this when making assignments.
Your marketing calendar might seem empty at the beginning of the year, but that's probably because you haven't blocked out those non-working days from your timeline. The worst thing you can do is to drop a deadline on a holiday, a day when some of your staff members could be out of town and without access to the Internet. It's best to note these days in your plan.
If you want to be more accurate in monitoring your productivity, make sure you spell out the details of each for quick reference. It's one way to guide your team as they identify what needs to get done and by when. You can even add a note to spell things out, especially for tasks that are too complicated to comprehend.
While completion dates for each task may be difficult to determine in advance, the least you can do is be reasonable with deadlines and task durations. You don't want to make the campaign longer than it should be, nor do you want to cause problems from the lack of time. Instead, set time allowances to stay flexible.
A Gantt chart is a visual tool that creates a roadmap of your project plan by showing the tasks, activities, and deadlines leading to the project's completion. It is often used for marketing management, software development, and other related activities that require careful monitoring of progress.
The Gantt chart got its name from American engineer and project manager, Henry Gantt, who used the chart to visualize the schedule and progress of projects in the early 1900s. But because computers were nonexistent at the time, everything in the chart had to be hand-drawn.
Apart from effectively managing projects, Gantt charts also help you determine risks and task relationships and dependencies in your project. It also helps keep project leaders, members, and other stakeholders on the same page.
Marketing does not come cheap. It's a long, complicated process that requires proper planning and management. Hence, marketers who use Gantt charts for planning a product launch, a 12-month marketing campaign, or even simple research and development will find it much easier to control their actions and make better decisions.
Some Gantt chart mistakes that have serious consequences include the lack of flexibility and the absence of task dependencies. Failing to update your Gantt chart regularly will also make it impossible for you to track your progress and identify issues early on in the project's development.