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Promoting a university or college through a brochure differs from other commercialized products or services. This form of marketing requires a more professional tone, sophisticated appeal, and a high sense of credibility. That's why our exclusive ready-made University Brochure Templates in InDesign below are curated carefully by our creative professionals to provide you all your brochure layout needs. All are embedded with easily modifiable features so you can tailor your particular preferences seamlessly and skip away from the blank layout! They are also available in other file formats for your additional ease. Download and use our templates now and get ready to welcome more enrollees!
Highly versatile, informative, cost-efficient, these are just some of the major advantages in making use of a brochure in advertising a particular product or service. Its emergence becomes even more evident according to a Statista survey that states roughly 79% of SMEs have used printed promotional materials like brochures and flyers in the US.
To create one particularly for promoting a university, here’s our list of comprehensive key points you can follow in achieving the appropriate brochure format.
Yes, a brochure intends to market your university to its prospective audience. But prior to showing off your university’s offerings, also highlight your university’s background through a short yet comprehensive synopsis perhaps. You can include its founding history, the people behind, it’s humble beginnings and the like. With these elements in your brochure, it adds to the credibility and sincerity of your university to serve the studentry and the parents. It does not have to be lengthy. The more concise it is, the better.
Since it’s for an educational institution, your brochure must not follow other products or commercial brochures that are acceptable to use slang terminologies or informal language. This does not also have to be dull and sound too adept or deep. Don’t sound intimidating, as well. Also, using a professional language can be creatively done. When there is a need to use a specific term from your university, have it thoroughly explained or introduced.
Just like step two, add professionally taken photos to your university’s marketing brochure. Poor quality images can seriously ruin the branding of your university and its credibility. Some certain shots or angles are particularly designated for such purpose. In that sense, the need to have professional photo equipment such as cameras, lighting, or others will be necessary. Plus, this also needs photo reproduction or enhancements afterward. Otherwise, hiring a professional photo studio might be necessary. Talk to several photo studios you can reach around you and emphasize the need for professional photos for your university.
Even so, promoting your university amidst other universities can be a tough marketing move. With this regard, you have to make sure your university brochure can best feature your university’s advantages. This can be your unique, advanced facilities, the university’s achievements, such as any certificates received from different award-giving bodies, courses offered. You can also include your distinctive alumni who have excelled in the industry, as they’re representing your university’s name too.
A brochure can only contain a summary of your university’s offerings. Generate more leads and prospects through it by including a call to action. Direct them over to a page where they can reach you after reading your brochure. You may provide your university’s admission contact numbers, email addresses, social media accounts, and others at the back of your brochure. Just make sure that all the details are correctly spelled, and numbers are accurate.