A marketing strategy is the base of any fundraising event’s success. If the resources are properly utilized over realistic goals, more people will get to know and contribute for your cause. If you’re looking for steps to design a flattering simple marketing plan for your fundraiser, we’ve got you covered. We will tell you the 5 basics of creating a marketing plan for a fundraiser, and will then share a list of the best and most comprehensive marketing plans. Keep reading to find out.
95+ FREE PLAN Templates - Download Now Adobe PDF, Microsoft Word (DOC), Microsoft Excel (XLS), Google Docs, Apple (MAC) Pages, Google Sheets (SPREADSHEETS), Apple (MAC) Numbers, Microsoft Publisher
Steps for Creating the Perfect Fundraising Marketing Plan
1. Write Your Goals
You might be wondering, “Yes, I already know what my aim is” but do you really? It’s never just one thing that makes an event successful. List down the things that you need to get done along with the main aim of the event in your Marketing Plan.
2. Mention Your Resources
The places you will get the required material for advertising and the final event must be listed well in advance to avoid last minute chaos. Make an elaborate list of things required and the places you will get them from. Even the basic items required for the main day must be included for transparency.
3. List Ways to Achieve Goals
You must already know that there are different ways to plot the plan of action for the event day. A successful planner always has multiple backup plans incase sudden emergencies take place. Include your plans of action in a dedicated section to ensure that every team member stays informed.
4. Mention Your Target Audience
Any marketing strategy would be incomplete without the knowledge of your buyer persona. Conduct a basic research to find out the audience that you plan on targeting. Their location, age, profession and mindset play an important role in determining the exact place of your investment.
5. Mention the Budget
Budget is the amount allotted to you for marketing by the organization. You have to strategically mention the places where you decide to use the money. It must be a detailed explanation of the money allotted to every resource. Keep some miscellaneous amount for emergencies.
7+ Fundraising Marketing Plan Templates
1. Fundraising Strategic Plan Template
This simple and strategic Fundraising plan template comes with a table of contents on the front page to guide you with the outline of the content you need to enter. Right from the Summary to Financial Details it covers every aspect of your Marketing Plan. All you need to do is download this premium template and edit the content as per your requirement using any of the software compatible with Word and Pages files.
2. Colorful Marketing Plan Template
The use of colors will definitely increase the reader attention to specific important sections of your plan. With this simple marketing plan template, you can create a marketing plan that could be understood by people of any background. It can be useful for places where you would have to explain the strategy to a wider group of people in the committee meetings. Enjoy using this colorful and classy marketing plan template.
3. Statistical Marketing Plan Template
The Demo content provided in the statistical marketing plan template will help you place the right type of content in the template. This template includes tables and statistical diagrams to visualize your data. The recent trends in Fundraising can be demonstrated using bar graph. This will improve the quality of your data representation and make it easier for people to understand your research and consecutive executive plan.
4. Vertical Marketing Plan Template
The simple marketing plan template comes with a printable design that includes images, diagrams and text content for improvised reading. Take the instructiveness of your content up by a notch by using this beautiful and interactive template. It uses different call-out designs for displaying your content along with different font sizes. Different colors used for the building of this template can be customized as per your choices and type of content.
5. Printable Marketing Plan Template
If you wish to have a professional looking Fundraising Marketing Plan, look no further. This well-planned template comes with the demo content that makes use of tables and bullets so that you understand the placement of your custom text. The design of this plan template is simple and easy to edit with the use of descriptive headings. Go for this template if you need the most comprehensive marketing plan template for your fundraiser.
6. Customizable Marketing Plan Template
The unique feature of this customizable Fundraising Marketing Plan Template is the watermark. Your brand recognition can improve drastically with the use of this key characteristic. This planning template can be downloaded and converted into any format using the right tools. You can edit it on Microsoft Word or Adobe Photoshop, whatever suits you better. Use any basic PDF editor to customize this template and make it your own, by changing logos, adding your content, and inserting images where needed.
7. Interactive Marketing Plan Template
The people read your Marketing Plan just like a magazine. The colorful and interactive design of this checklist marketing plan template will attract the readers towards the content and highlight the important numbers using statistical diagrams and images. The blue color used in the sample content ensues a cool and relaxing vibe to the reader’s eye, thus making it a good choice.
8. Medical Fundraising Marketing Plan Template
Uniquely built for Medical Fundraising Campaigns, this startup marketing plan template brings every required feature for your use. The Heading and subsequent content has been used with reference to the medical industry. Instead of spending hours on researching the content for your plan, you will have the advantage of some hours with sample content of this template.