A fundraising communication plan should state the mission and goal of the charitable organization. Communication plays an important role in expanding your circle of donors. In order to retain regular donors, you need to keep them informed of all the important activities and events that you organize throughout the year. But if you want to target a larger audience or the general public, you will need a publicity plan template to step up your efforts by making use of fundraising brochures, flyers or posters.
5 Steps to Write an Effective Fundraising Communication Plan
Step 1: Determine the Objectives of Organization
The first and the main part of a fundraising campaign and communication plan is to make more people aware of what you are doing, the mission of your charity organization and how much more you can do with their ardent support. Thank your supporters for the positive response you received during the recent fundraising event that you had conducted.
Step 2: Identify Your Target Audience
It is essential to identify your target audience so that you will be able to communicate effectively. On any given day your audience may include your staff, young volunteers, existing donors, past participants, and the general public, who may have no idea about your mission. You will have to use a different approach for each group.
Step 3: Write Meaningful Messages
Write meaningful messages to communicate effectively with each segment of your audience. Emphasize how important each contribution can be for those who need help. For volunteers already supporting you in your mission, provide attractive incentives for arranging fundraising events, so that they bring others along the next time.
Step 4: Select Effective Communication Channels
You must communicate through effective channels to meaningfully reach out to your target audience. For people you already are in touch with, communication through phone and email is the most effective. You can easily connect with your volunteer groups on social media. It will be a little bit expensive to communicate with the general audience, the only way being through television or print media like newspapers, posters, and flyers.
Step 5: Create and Maintain a Communication Log
Attracting donors is much easier than maintaining your old, loyal donors. It is, therefore, necessary to maintain a proper record of all the donors who have so far generously supported your campaign. Communicate and share your future plans with them. Make sure that they are kept informed of all your upcoming activities, and are never left out during important charity events.
10+ Fundraising Communication Plan Templates
1. Standard Fundraising Campaign Communications Plan
This communication plan sample template is for a fundraising organization which is engaged in social work and the promotion of all round well being in the community. Its huge body of work encompasses child development, healthy living, guidance to youth, shelter to the homeless and helping raise awareness regarding prevention and cure of diabetes.
2. Basic Communications Strategy for Fundraising
This fundraising plan template is a fundraising communication plan developed for a trust engaged in promoting public health care and increasing public involvement in its activities. The template is designed in good quality PDF pages with informative diagrams and highlighted tables. It can be suitably personalized to suit the needs of your organization /trust.
3. Fundraising Strategic Communication Plan
This communication plan template gives you a well-defined communication plan, which has been chalked out to encourage greater participation of the general public for an upcoming fundraising event. The event is being organized to fundraise and support research work for the cure of people suffering from a progressive, debilitating disease.
4. Communications for Crowdfunding Campaign Format
This is a professionally designed communication plan format which can be used by any fundraising organization, be it for supporting cancer patients or child healthcare and education. This sample communication strategy template will guide you at every step to create a strategic communication plan that will give you an edge over others.
5. Modern Fundraising Communication Planning
This is a very well formatted sample fundraising plan template which outlines the communication strategy that will be implemented for getting maximum volunteers involved in fundraising efforts. The objectives of the organization are to increase after-school activities for children and to expand the premises of the church.
6. Strategic Fundraising Communication Plan
This is a strategic fundraising plan template which is useful for any nonprofit organization to help it in building a strong base, and by increasing it’s level of fundraising activities within a short time. The digital version of this template can be used by visiting the company website.
7. Strategic Fundraising Communication Plan Sample
This again is a sample communication plan which has an attractive layout, along with great images and graphics. The template can be easily customized and adapted to suit any fundraising organization which needs a good communication strategy to boost donor participation.
8. Editable Strategic Communications Plan
This sample plan template has been framed for a nonprofit organization involved in increasing awareness about public issues among the residents of a particular area. Its body of work covers examining of public policies and ensuring fairness in all community affairs of the locality.
9. Professional Fundraising Communication Strategy
This is a fundraising communication plan template in PDF useful for those engaged in healthcare, community housing, de-addiction, and mental health services. The template can be used by any fundraising organization for the purpose of communicating with people involved in volunteer activities as well as existing donors.
10. Printable Communication Plan for Fundraisers
This free communication plan template is a complete communication toolkit designed to help charitable organizations strategically plan and communicate with funders to maximize support from all groups of society. The template also gives you links to documents that you will find useful as well as service providers who will help you attract more donors.
11. Modern Fundraising Communication Plan
This communication plan template sample is for fundraising communication plan created by a fundraising organization engaged in fundraising activities to support disadvantaged people from backward areas. It gives you the entire communication strategy which can be implemented to get the desired support from potential donors.