Starting a restaurant business is just like starting any kind of business. You need to carefully think through every aspect of the venture from the business plan to the kinds of advertising medium you want to use. For those who are just starting out, all these tasks may pile up and can become overwhelming. In this article, we suggest a way to help restaurateurs cope with the different advertising and administerial aspects of the job.
We are talking about restaurant templates in Adobe Photoshop (PSD) file format. Read on for more in-depth information about the use of these templates in running and marketing a restaurant business.
Restaurant templates are any digital files that serve as the base for creating printed cards, menus, or advertising materials for restaurants. These templates are usually pre-made by professional graphic designers. This means that when you purchase and download a restaurant template, you will only need to make minor changes (like adding your restaurant logo and menu list) to personalize the template.
These templates come in different file formats depending on the software program used to create them. Examples of these template file types aside from PSD are Adobe InDesign (INDD), Microsoft Word (DOC), Microsoft Publisher (PUB), Adobe Illustrator (EPS), and MAC Pages (PAGES). If you are looking to use pre-made restaurant templates, it is advisable to have any of these software programs downloaded and installed on your computer first.
Digital file templates are not limited for use by restaurateurs or those in the restaurant and food industry. Templates can also be made and used for other purposes like wedding templates, greeting card templates, and ticket templates.
As we have mentioned earlier, there are different kinds of restaurant templates that can be used by any dining establishment. Among them are restaurant business cards, bi-fold brochures, postcards, coupons, flyers, feedback cards, pamphlets, leaflets, rack cards, roll-up banners, invitation cards, adverts, email templates, posters, labels, tickets, stickers, newsletter templates, tri-fold brochures, letterheads, badges, billboard templates, gift vouchers, signboards, menu templates, gift certificates, identity cards, catering brochures, take out brochures, take away flyers, calendar designs, name boards, parking tickets, table tents, greeting cards, guest comment cards, DL cards, punch cards, recipe cards, membership cards, thank you cards, discount cards, review cards, dining cards, promo cards, label tags, food labels, cleaning labels, and even menu labels. All these restaurant documents, stationeries, and marketing materials may be created using a corresponding restaurant template.
What follows are 30 examples of restaurant templates in PSD file format. Each of these templates is obtained from reputable graphic design marketplaces and all can be easily downloaded and edited with Adobe Photoshop.
There is no definite statistic, but it is safe to say that the bulk of printable templates used by restaurateurs are to aid their marketing efforts. This can be seen when business owners use restaurant advertising templates to create flyers, posters, billboards, menu cards, and roll-up banners. All these methods of print advertising are still effective today. However, if you wish to make sure that all your bases are covered, you should explore and experiment with other ways to help increase customer engagement.
Here are a few advertising and marketing strategies that any restaurateur or business owner can implement to help their businesses succeed.
You may have already heard about this thing called the Internet. Today, the Internet is used by millions of people daily and it is now utilized as an important avenue to find and attract customers. As a restaurateur, you can easily do that by creating a website or by signing up for social media accounts on platforms like Facebook, Twitter, and Instagram. Once you have set up these profiles, make sure to always update them with recent information about your restaurant. You can also use your social media accounts to answer customer queries. When done right, all these things will help increase your brand identity.
Remember, maintaining a good online presence is a form of social media marketing strategy. It is best if business owners can hire a social media specialist who will manage the business profiles and address customer concerns online. This way, restaurateurs will only have to concern themselves with core business processes like ingredient procurement and in-store service.
Another marketing strategy that restaurateurs can use to help increase sales is by organizing promotions or special contests. This strategy works well with other brands and consumer goods and can also be applied to the restaurant industry. Examples of restaurant promotions are having meal price discounts, setting up an unlimited drinks offer within a specific time frame, or even offering free meals to loyal customers. Of course, any kind of promotion should have rules to so restaurant owners should make sure they come up with these rules before fully implementing the said contest or promotion.
First impressions matter, especially in the restaurant industry. One way restaurants can make a good first impression is by making sure that their restaurant’s decorations, furnishings, and layout are appealing and presented well. To translate this into the words of the millennial generation, a dining place should be Instagram-worthy enough before they decide to eat at a dining establishment.
Good restaurant interior design often involves having well-designed furniture, wall decor, menu designs, and even staff uniforms. When customers see a social media post showing the put-together restaurant design, they will become curious about your dining establishment and will be more inclined to try dining there in the near future. This is a good way to gain customer leads without being too overt about it.
Any experienced and successful business person will tell you that one of the most important tenets any new entrepreneur should instill in their heads is the importance of good customer service. There is no use having a huge social media following and a good restaurant design if you and your staff do not treat your customers as real human beings. When customers feel that they are being appreciated and given importance during their stay at your restaurant, they are more likely to come back (and give more tips, too).
Therefore, restaurateurs should make sure to train all employees on how to properly handle customers with empathy and genuine care. Restaurateurs should let their restaurant staff see the importance of having a ready smile and proactiveness. When employees understand this, they are more likely to act genuinely well to customers. After all, if you have a happy and satisfied customer, the restaurant’s ambiance and working environment will generally be better. Business owners will also have lesser chances of employees quitting since they are happy and satisfied with their jobs.
A good way to retain old customers and gain new ones is by creating a customer loyalty program. You may have seen this done by airlines and shopping malls to help engage their customer base. Restaurateurs can do this by creating loyalty or membership cards that allow customers to gain convertible points each time they dine at your restaurant. Some restaurant chains have already implemented this strategy with great results.
If you are running a small restaurant business, you can still apply this customer engagement strategy by creating small marked cards (like the ones used in coffee shops) where a box or portion is marked after every visit to the restaurant. And, once all the boxes are filled out with marks, the owner of the card will get a free meal or drink. This kind of rewards scheme for restaurant diners will especially appeal to those who are looking to save on their meal costs.
Another often neglected aspect of digital marketing for restaurateurs is the use of an email list. Since most people who are online also have email addresses, you can directly target these customers with an email newsletter or message. You may ask customers’ email addresses when they sign up at your website. Of course, to make this strategy effective and avoid being marked as a spammer, also make sure to include useful and informational blog posts on your email blasts. Check this article for more information on the do’s and don’ts when designing an email newsletter.
The six customer engagement strategies detailed above are just a few of the most actionable and easiest to learn methods to help increase your customers. If you wish to learn more marketing strategies, feel free to browse all over the site for detailed posts on the subject. Also, remember that for an advertising and marketing campaign to work, prepare to combine most of the different strategies mentioned here. When implemented together, they will have a synergistic effect that will help increase your brand identity and restaurant sales.
Judging from the list of printable restaurant templates included in this article, you will realize that most of them have beautiful and appealing designs that can fit any kind of dining establishment. With these many choices, it can be easy to get overwhelmed and experience decision paralysis. To avoid this, it is best to create and then rely on a set of criteria that you can use to guide you when making the final decision.
Remember, if you choose to follow the pre-made template route when creating restaurant stationery or advertising material, you should choose the PSD restaurant template that will best represent your restaurant business to your target audience.
Listed below are a few guidelines that you can follow when making that final choice.
As parting words for those who are looking for PSD restaurant templates, it is better to just enjoy the entire template selection process. Do not stress yourself too much about it. If you want professional quality with your restaurant templates and subsequent advertising campaign, you can always hire an advertising firm to do everything for you. This way, you will not experience the unnecessary stress of this graphic design project.
So, if you are up for the challenge, then go for it!